Agency Network: 
July 2013

Print advertisment created by Lowe, Singapore for Signal, within the category: Health.

When pain strikes.

Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura
Typographers: Alex Tan, Ang Sheng Jin
Art Buyer: Jacqueline Wong
Account Supervisor: William Dixon
Account Manager: Gareth Sheehy

Comments (25)

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Highest Rated

darkobosnar's picture
Activity Score 119


cvchitale's picture
Activity Score 1418


morse's picture
Activity Score 18024

Fantastic art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture
Activity Score 2758

this is seriously kick ass work

they showed me a picture & i laughed
dignity has never been photographed

darkobosnar's picture
Activity Score 119


advertising ninja's picture
advertising ninja
Activity Score 616

Nice idea, great art, weak copy. And 99,9% ghost.

advertising ninja's picture
advertising ninja
Activity Score 616

It gives a generic message.. Sweets are bad for your teeth.

Eduardo Mergener's picture
Eduardo Mergener
Activity Score 132

I dont think thats the message. The ad is about sensible teeth and the pain you feel when drinking cold stuff in this condition.

pierrelastname's picture
Activity Score 2869

In my opinion, this style is already overused, not fresh....

Lazarus's picture
Activity Score 1536

Still amazed this kind of shit still gets finalists at Cannes.

kalpesh78's picture
Activity Score 2578

Stop complaining. Its a fantastic ad. If shit can take you to cann... I'm in.

ideas....30 minutes nahi toh free.

thedesignaddict's picture
Activity Score 5403

Fantastic campaign. Illustrations are incredible.

umuteroglu's picture
Activity Score 3

styling is amazing. actually using a straw isn't a missile but a patriot. actually a better option for sensitive teeth.
because it sends the liquid directly in to the mouth bypassing most of the teeth. recommended by dentists :)

certaintly's picture
Activity Score 3994

interesting visual, but rather dumb idea.

and get rid of the copy, dont need it.

mark3r's picture
Activity Score 1949

Seriously though, what the negative commentators are trying to say is: "Damn... I wish that were in my book!"

Good ads here.

Mike MacNeill's picture
Mike MacNeill
Activity Score 10

Nice idea. I liked it when we did it for Crest, only simpler.

Integrated Creative Director / Art Director | Brooklyn, New York |

thedesignaddict's picture
Activity Score 5403

Sorry, Mike. I way prefer this series to your Crest work.

Emanresu's picture
Activity Score 2148

Good illustration, but more is desired.

kleenex's picture
Activity Score 50118

Winner on the art.

toddy_drunkard's picture
Activity Score 50

Ninja boy what do you mean weak copy? It hardly needs copy. Got a shuriken stuck up where the sun don't shine?

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

mind-blowing artwork.. LOVED IT

Love creating ads..

sseeppeehhrr's picture
Activity Score 6


Captain Mazda's picture
Captain Mazda
Activity Score 116

Great art.

jackblack's picture
Activity Score 2357

Been done before. As a matter of fact Guiness just did it. Even in Singapore no less. Come on guys, don't you see each other's work?

Davy jones's picture
Davy jones
Activity Score 94

agree.. panasonic also do the same art direction before...

Login.'s picture
Activity Score 73

Great idea!