Description
Print advertisement created by DDB, Guatemala for Sierra Madre, within the category: Personal Accessories.
Creative Director / Copywriter: Ricardo Mendoza
Art Director / Illustrator: Fernando Jurado
these badly need lines. i have no idea why the school supplies are microscopic.
I went to disease before spacious. Flute disease. Also, the bag looks horribly photographed.
Not to nit-pick (who, me?), but I dont think that's a flute. It looks more like a recorder.
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No, I am not a media buyer.
I have to chuckle at the copywriting credit as a bit of copy might have explained what this was all about. As it stands, I hope Sierra Madre has the brand equity of Coke in Guatemala to make this work.
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- The only thing more rare than a good ad is a good guest comment -
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