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Sledgehammer

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by McCann, Turkey for Siemens, within the category: Electronics, Technology.

Caption

Leave your comfort, go to an art gallery.

Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Tarkan Barlas
Art Director: Murat Göktürker
Copywriter: Tarkan Barlas
Photographer: İlkay Muratoglu
Account Director: Ezgi Baripoglu
Account Manager: Selcan Soncul
Agency Producer: Kerem Ilbeyli
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luispiter's picture

mmm i dont like

luispiter
Activity Score 2756
comunication
Blashyrkh's picture

Ok at least this tells something. But that line...

Blashyrkh
Activity Score 32890
Art Director
Don Rapper's picture

hahaha if i slam my tv with sledgehammer, maybe i need to go to the shrink instead

Don Rapper
Activity Score 223
atb2005's picture

Go to an art gallery? Which one? ANY gallery? We are talking about some art exhibition here, I think, that Siemens is sponsoring, yet these ads tell us nothing about it. Visuals, totally unrelated to the exhibition or art in general, are uninspired and uninteresting. They do support the badly translated (leave your comfort) copy, but still. I'm all about originality, but sometimes, when misapplied or too much, it can backfire.

atb2005
Activity Score 13557
Dimes's picture

ok

Dimes
Activity Score 10
Copywriter at The streets
scarface's picture

If you challenge me to leave my comfort!!, i will be expecting something more uncomfortable than an art gallery. If i go to an art gallery, i´m trying to change my routine, not leaving my comfort. People don´t think that an art gallery is uncomfortable. They think It´s boring. So, thanks to you, people thinks that an art gallery it´s not only boring, but also uncomfortable.

Now, even if that phrase it´s ok, and it´s a translation mistake... Leave your comfort, go to an art gallery, it also works with: go for a walk, do some excercise, go for a trip, go to the movies, go buy a new tv, go to the moon, go to the bathroom, etc, etc.

May be you should start thinking in what i get if i go to an art gallery, and not in what i have to do to go to an art gallery. After all, you r talking to people who doesn´t go to art galleries.

scarface
Activity Score 7
whatthefudge's picture

What? So it's uncomfortable to visit an art gallery? And do I really have to smash my TV with a sledgehammer?

whatthefudge
Activity Score 1266
Adaddicted's picture

"this is called reality show"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

cibo's picture

mmmmmmmmm so what?

cibo
Activity Score 16
samanjayasundara's picture

it's not a solution

samanjayasundara
Activity Score 10
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