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Paul

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by Concept Factory, Luxembourg for Sidor, within the category: Public Interest, NGO.

Caption

Like Paul, let's reduce our waste by half.

Advertising Agency: Concept Factory, Luxembourg
Creative Director: Didier Leclercq
Art Director: Max Nilles
Copywriter: Jérôme Rudoni
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Spanky's picture

If their client wants to reduce waste, they should fire the agency and hire a chimp instead. They'll throw shit on a page for less than half the price.

Spanky
Activity Score 4899
Other
kleenex's picture

Yeah... All three ads were a waste of time and money.

kleenex
Activity Score 51078
Web Designer/Developer
bmclaughlin's picture

Yea i agree Spanky horrible work.

bmclaughlin
Activity Score 137
sacrilegend's picture

It cannot be stated enough how bad these are. But it's important to not just criticize, but to give critique.

There's no concept here; and if there is one, it's a shoddy one that's not coming through. The line is wretched. The art, almost as if it's been built in PowerPoint. Even the type is bad, for heaven's sake.

C'mon. Our clients pay us to think, not wipe our asses and try to glean from the smear some semblance of an idea.

sacrilegend
Activity Score 3394
Copywriter
kempinski's picture

So school project.

kempinski
Activity Score 14
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