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Agency Network: 
Published/Aired: 
October 2007
Sidaction Print Ad -  Bed

Description

Print advertisement created by Euro RSCG, France for Sidaction, within the category: Agency Self-Promo.

Caption

AIDS is still advancing. Protect yourself.

Advertising Agency: EURO RSCG C&O, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Photographer: Cedric Delsaux
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sparkvisual's picture

I actually think the "bed as coffin" concept has some power. But this execution is too literal and the copy nullifies any impact there might have been.

sparkvisual
Activity Score 56
Art Director |

<a href="http://www.linkedin.com/in/mikehahn" ><img src="http://www.linkedin.com/img/webpromo/btn_profile_greytxt_80x15.gif" width="80" height="15" border="0" alt="View Mike Hahn's profile on LinkedIn"></a>

felipe manalich's picture

This would have been an awesome - brutal outdoor.

felipe manalich
Activity Score 25
Creative Director
felipe manalich's picture

Kept on thinking for a couple of minutes:
Do the real thing in outdoor sites and you'll have an outdoor and media lion.

felipe manalich
Activity Score 25
Creative Director
Jonny Lonestar's picture

Awesome, even better than the sacha waldman ones. oh blasphemy.

Jonny Lonestar
Activity Score 282
Art Director
STONLEY's picture

kkkkkkkkkk

STONLEY
Activity Score 60
DDB
credosian's picture

ya right!

do this out door and u'll have people sitting eating popcorn all around it!

WHEN 'SEX' BECOMES THE CENTRAL IDEA--- the idea of 'AIDS' is lost!

its the most simple psychological concept people.

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

me thinks's picture

Awesome.

me thinks
Activity Score 722
Copywriter
Yash Vora's picture

The theme is powerful enough.. but the execution could have been more stark here. Also the man and his dog... unnecessary addition.

Yash Vora
Activity Score 48
Graphic Designer
Blue's picture

Think about what TBWA paris did on the same subject (scorpion and spider), and you'll realise how bad this ad is.

thumbs down.

Blue
Activity Score 41
Creative Director
french paradox's picture

Le one shot est très bien vu, je trouve. L'image est clean, rien à dire là-dessus. Je suis complètement d'accord avec mon prédecesseur : le concept rapprochant cause et effet est nickel chrome... Car le sida c'est toujours un peu ça : le sex funèbre ou funeste aurait dit Shakespeare (enfin je crois).
Pour ce qui est de la copie, je suis d'accord avec les précédentes remarqueS, je la trouve faible ou à côté de la plaque (ou de l'épitaphe) : l'idée ce n'est pas des croque-morts qui avancent mais bien l'acte sexuel qui est mortellement risqué. J'aurai plus vu un truc du genre "le réveil peut-être fatal ou faites l'amour pas la mort..." Et C&O veulent tjs pas me prendre comme copy... comprends pas moi !
POUR TOUS RENSEIGNEMENT CONTACTER FRENCH PARADOX AU 06 02 ............

french paradox
Activity Score 28
Copywriter
Fussycat's picture

Clap clap clap. Great ad.

Fussycat
Activity Score 20
Copywriter
enzo.doc's picture

wow

enzo.doc
Activity Score 73
Copywriter
G Saks's picture

Awesome.

G Saks
Activity Score 39
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