Goodbye Innocence, Girl

Agency Network: 
July 2007

Print advertisment created by Grey, France for SHS, within the category: Fashion.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Artout - Claudio Luparelli - Ajeje
Photographer: Riccardo Bagnoli

Comments (14)

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JamurPutih's picture
Activity Score 263

nice art direction!

end of joy, enjoy

Have Heart's picture
Have Heart
Activity Score 922

Nice visual idea, stunning art-direction.

otto54's picture
Activity Score 381

very good concept and amazing artdirection.
Bravi ragazzi.

kon's picture
Activity Score 118

Bravi, bravi, bravi.

Yokel's picture
Activity Score 604

Not sure this is talking to the target group. I don't think teenagers even want to be reminded that they were once into teddies and fairy tales &c.

Bauducco's picture
Activity Score 297

Maybe you´re right, but teenagers definitely like to show that they are not into that kind of stuff anymore.

Brainsugar's picture
Activity Score 1631

Yokel! Who cares about the target, now? The only thing is to have an idea and to show it here.

rcpalhares's picture
Activity Score 9

You may say that it´s different. Don´t think you´ll convince me.

The copy is: "Your life has brought you here."

fractalrene's picture
Activity Score 1504

The brazillian is better. It has more to see, not just one kind of memories and it has more show... Superb production.

Spanky's picture
Activity Score 4899

embrace your inner slut

Rog's picture
Activity Score 6080

I maybe be a parent but... wtf?
Child's toys leading down to a 'Hoey' logo.
Disturbing. ;(

>>>> That's not an ad. THIS is an ad.

mayhem's picture
Activity Score 126

Nice idea. Target audiences (teenagers) would like this. They like to be a bit rebellious. And although they got the money from their parents, but they buy their own clothes.

jennywhx's picture
Activity Score 1142

the bear looks really sad.....:(

SilentLucidity's picture
Activity Score 10

This is so-o-o Fab! I so Connect with this!