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Wanted

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Struck, United States for Shrek, within the category: Media.

Caption

Ogres wanted!
Join the ogre army

Advertising Agency: StruckAxiom, Salt Lake City, USA
Art Directors: Brent Watts, Scott Sorenson
Copywriters: Ryan Martindale, Lee Kimball
Illustrators: Tosh Brown, Valerie Jar
Typographer: Matt Manes
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Highest Rated

Guest's picture

Not sure if I love or hate the fact that these posters aren't immediately reminiscent of Shrek, design-wise. I personally don't think the design is appropriate for the target (mainly kids, presumably), nor will it be appreciated by it. The concept however is interesting (and hopefully it relates to the plot of Shrek Forever After).

Guest
Guest's picture

Not sure if I love or hate the fact that these posters aren't immediately reminiscent of Shrek, design-wise. I personally don't think the design is appropriate for the target (mainly kids, presumably), nor will it be appreciated by it. The concept however is interesting (and hopefully it relates to the plot of Shrek Forever After).

Guest
Billoughsby's picture

These pieces are all in a slimmed-down version of the language of the gig poster. There's enough of the source look and feel to make this very hard not to like.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

Very good, like the imagery, it's awesome. Only problem is, now I want to know more. What the heck is this talking about? What ogre army? Then I get home and forget to look it up, and then I don't care.

Guest
Guest's picture

i like it !

Guest
mpared's picture

these are brilliant

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

jnaimo's picture

Okay, I don't see any statement regarding this series. And, after searching their website for more information, not finding these samples in their portfolio, I have concluded that these have been placed out here as a test. It would make a good campaign for going green. Has attitude, military recruitment look. Great set of posters...

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
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