Advertisement

Shopping Revolution, 4

Published/Aired: 
May 2016
 Shopping Revolution, 4

Description

Caption

Shopping revolution. Be part of a new movement in shopping - a unique retail experience.
egaro - shop freely

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Art Director: Sukhendu Mukherjee
Copywriters: Sumanto Chattopadhyay, Tania Chakrabarty, Sujoy Roy
Photographer: Tarun Vishwa
Log in or register to post comments
ShaniG's picture

Boring Revolution

ShaniG
Activity Score 17214
Creative Director
Bodhi's picture

Really like the art.

Bodhi
Activity Score 12
Copywriter |

_______________________________________________________________

This is the sign off

teenie's picture

I have no idea what the "new movement in shopping" even is - shouldn't that be the main message? And "revolution" is too easy. Just saw another (bad) revolution-themed ad on Copyranter this morning:

http://copyranter.blogspot.com/2007/07/che-guevaras-ass-splintered-and...

teenie
Activity Score 1894
Copywriter
Wordnerd's picture

My thoughts exactly. a little more copy would have been nice

Wordnerd
Activity Score 6692
Copywriter
Spanky's picture

a little more concept would have been better

Spanky
Activity Score 4899
Other
Maxwedge's picture

Nice photography. In other words a highly polished turd.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

tibet's picture

no Idea

tibet
Activity Score 15
Art Director
Lazarus's picture

The look and feel of 'revolution' has been done quite a bit. It's always interesting to see it get revamped and twisted to try and make it original.

Lazarus
Activity Score 1536
Creative Director
bhirusen's picture

Good wrk by local standards. lost elsewhere.

bhirusen
Activity Score 26
Copywriter
skaroline's picture

Capitalism at its best or worst?

skaroline
Activity Score 52
Copywriter
Dalbir Singh's picture

I think we should give the poor creatives some credit. Having started my career in Kolkata, it;s not so easy to do path breaking work on local clients. By that standard this is really a leap.

On the other hand the execution could have been more 'revolutionary'.

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

fractalrene's picture

When I saw the thumbnails thought that it was a showstopper, but...
well, I like the setting, but I think that the concept could be stronger.

fractalrene
Activity Score 1504
Copywriter
rheapal's picture

Sitting inside the red cubicle, faking accent, wearing Levis and Nike, lighting B&H with the help of a sexy looking Zippo here is another O and M stuff which does not generate result…however, it’s a good example of self-commemoration! With Lion by your side, who cares about the target audience?

rheapal
Activity Score 2
Mongoose's picture

Other than the shopping bags there is nothing that says "shopping revolution" in this series. Its just beautiful art.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Featured Content

Latest Collections

Advertisement