Shopping Revolution, 4

May 2016

Shopping revolution. Be part of a new movement in shopping - a unique retail experience.
egaro - shop freely

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Art Director: Sukhendu Mukherjee
Copywriters: Sumanto Chattopadhyay, Tania Chakrabarty, Sujoy Roy
Photographer: Tarun Vishwa

Comments (14)

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ShaniG's picture
Activity Score 17214

Boring Revolution

Bodhi's picture
Activity Score 12

Really like the art.

teenie's picture
Activity Score 1894

I have no idea what the "new movement in shopping" even is - shouldn't that be the main message? And "revolution" is too easy. Just saw another (bad) revolution-themed ad on Copyranter this morning:

Wordnerd's picture
Activity Score 6692

My thoughts exactly. a little more copy would have been nice

Spanky's picture
Activity Score 4899

a little more concept would have been better

Maxwedge's picture
Activity Score 558

Nice photography. In other words a highly polished turd.

tibet's picture
Activity Score 15

no Idea

Lazarus's picture
Activity Score 1536

The look and feel of 'revolution' has been done quite a bit. It's always interesting to see it get revamped and twisted to try and make it original.

bhirusen's picture
Activity Score 26

Good wrk by local standards. lost elsewhere.

skaroline's picture
Activity Score 52

Capitalism at its best or worst?

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

I think we should give the poor creatives some credit. Having started my career in Kolkata, it;s not so easy to do path breaking work on local clients. By that standard this is really a leap.

On the other hand the execution could have been more 'revolutionary'.


fractalrene's picture
Activity Score 1504

When I saw the thumbnails thought that it was a showstopper, but...
well, I like the setting, but I think that the concept could be stronger.

rheapal's picture
Activity Score 2

Sitting inside the red cubicle, faking accent, wearing Levis and Nike, lighting B&H with the help of a sexy looking Zippo here is another O and M stuff which does not generate result…however, it’s a good example of self-commemoration! With Lion by your side, who cares about the target audience?

Mongoose's picture
Activity Score 4961

Other than the shopping bags there is nothing that says "shopping revolution" in this series. Its just beautiful art.

Make the logo Bigger and the black, Darker!