Advertisement
Log in or register to post comments
henrique/brasil's picture

great ad, good art direction....

henrique/brasil
Kyle's picture

The typography doesn't denote "strong" to me. Nor does it really say "hair." It sort of says, "Hey, someone wrote on this ad."

Kyle
Zulu's picture

Nice.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

GrandChamp's picture

badass

GrandChamp
Activity Score 97
Art Director
puck's picture

tight ad. gotta echo kyle's thoughts here, though. the typography could be much, much better (and more clear).

puck
Activity Score 70
Graphic Designer
dopppsy's picture

strong concept. a tough one to execute, maybe. took me a while to get the funda that the shoelace was replaced by a strand of hair. it is so, right?

dopppsy
Activity Score 67
Copywriter |

dopppsy

Guest's picture

dude, that's a clear ad. why are you so unsure. if anything, it's the typo that's been neglected. no thought went into the typo at all. i'm not sure if this is an indian ad, but most indian ads screw up on typography. when will it dawn that fonts speak a language too, that fonts have character too?

Guest
ivan's picture

According to credits it is Polish.

ivan
Creative Director at Ads of the World
Guest's picture

The typo is bad. But I appreciate that the team tried to do something different. It's a process. It's a process.

Guest
Comme's picture

Yawn... nothing new.

Comme
MADE in the USA's picture

Nice demonstration of strength.
From the point of view of the art I think copy is unnecessary.

MADE in the USA
Activity Score 434
Other |

<<>><<>>

Guest's picture

In my opinion the copy is necessary. The product packshot dont say the benefit of the produtct: make you hair stronger.
I agree the typo is weak, but maybe the AD wanted to represent the hair with it.

Guest
abe's picture

oh no.... Logical fallacy. My hair is so strong and i never think it could be droped. But i don't know if you have cut it.

abe
pradeep's picture

not bad but.... have some problems think... think... what is you lost this ads

pradeep
Rocky's picture

The concept is good but the execution could be stronger. I think using a work boot would demonstrate even STRONGER hair. I'm one for white space but this ad is too 'washed out' for trying to sell strength. I would've gone with a different typeface, much bolder but just very small right next to the shampoo.

Rocky
Activity Score 2
Art Director
Itsme.'s picture

i think the similar concept have been done before. The one with the dog jaw being strapped with a string of hair.

This one? well..i think the idea is clear enough without the copy attached to it.

Itsme.
partho.sarkar's picture

nice...crisp n clear....

partho.sarkar
Activity Score 78
Featured Content

Latest Collections

Advertisement