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Shoe

Agency Network: 
Published/Aired: 
May 2008
 Shoe

Description

Caption

Run for a positive cause.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Bikramjeet Gosh, Gautam Dev
Art Director: Jeyananth Velusamy
Copywriter: Melvin Jacob John
Photographer: Dinesh
Other additional credits: Ramesh, Shenaz, Ajit Davadason
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jazarah's picture

interesting, i like it

jazarah
Activity Score 1262
R. Rinaldi's picture

Beauty. Clap. Clap.

R. Rinaldi
Activity Score 686
Singapore
Muratsuyur's picture

looks like absolut's font
but cool idea

Muratsuyur
Activity Score 67
Photographer
ackattak's picture

Ha! That was my first thought too.

ackattak
Activity Score 396
Copywriter
FarFromFlorida's picture

great stuff. In 1986.

FarFromFlorida
Activity Score 104
Copywriter
harshamenon12's picture

hmm...gudone

harshamenon12
Activity Score 22
MUMBAI
shruti886's picture

nice work:-)

shruti886
Activity Score 38
Student/Bangalore |

Shruti Kedia

nostars's picture

Very interesting, but looks like Nike Run ad.

nostars
Activity Score 30
Graphic Designer |

<a target="_blank" href="http://www.nostars.biz"/>nostars.biz - ads, art, design, sound, more!</a>

Jimmie's picture

I like it very much. Great job!

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

tsui tsui's picture

Good

tsui tsui
Activity Score 24
Singapore
teenie's picture

The layout sucks--reminds me of 1980s ads. But the idea is lovely.

"Positive cause" bothers me, though. As opposed to a negative cause? I get that it's for people who are HIV positive, but it sounds a bit too forced.

teenie
Activity Score 1894
Copywriter
Meadus's picture

Been done a hundred times. And better.

Meadus
Activity Score 20
MacLaren McCann Calgary
Rachel.Mann's picture

Aw, I like the concept, but wish the photo was better.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

monchebeat's picture

very clear, strong concept.

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

RLZ's picture

DONE

RLZ
Activity Score 55
Copywriter at Contacto/FDA
Marcel's picture

niiiice! good job

Marcel
Activity Score 38
Art Director
Alistair C.'s picture

it's the kind that works

Alistair C.
Activity Score 692
Copywriter
chikirom's picture

like it to much!

chikirom
Activity Score 133
Creative Director |

Chikirom

j4son's picture

nice, done where?

j4son
Activity Score 266
Copywriter
pankajadsoftheworld's picture

very nice & simple

pankajadsoftheworld
Activity Score 433
Illustrator
ricklongo's picture

The pun and the layout almost manage to ruin a lovely idea.

ricklongo
Activity Score 1244
wkanaan's picture

ABSOLUT Aids

wkanaan
Activity Score 483
Art Director
mangaimano's picture

wonderful

mangaimano
Activity Score 5
THIAGARAJAR COLLEGE
jc3po's picture

absolut????
good idea

jc3po
Activity Score 6
jwt colombia
killerflakes's picture

Good idea

killerflakes
Activity Score 58
Graphic designer in charche of campaigns, National Program of Control and Prevention of HIV and AIDS
amitkaria's picture

Awesome Concept !! Kudos to Copywriter & Art Director !

amitkaria
Activity Score 22
Copywriter at Secret |

Regards,
A-Myth !!

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