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Frankenstein

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by H2O, Guatemala for Shinola, within the category: House, Garden.

Caption

Shining shoes for 80 years.

Advertising Agency: H2O Group Guatemala
Creative Director: Julio Orozco Lanena
Art Director: Nelson Hernández
Copywriter: Julio Orozco Lanena
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sumsum's picture

wow! shining even in the dark...

sumsum
Activity Score 613
copywriter
copyanalysis's picture

Done

copyanalysis
Activity Score 62
Copywriter
partho's picture

really very bad!!..and so dated!

partho
Activity Score 46
creative director, BBDO India |

look who's watching!

Finamerican's picture

Is it wrong to use vintage images for a "history" campaign? I thought it was hilarious when I got it.

Finamerican
Activity Score 49
Rhea & Kaiser Marketing
monicamexico's picture

Don't get it.

monicamexico
Activity Score 830
Frits Harkema's picture

We have to ad shoe shine to the hot food, condoms, diet products, travel agencies and budget hotels.

Frits Harkema
Activity Score 713
Antwerpen
ackattak's picture

These make no sense. At all.

ackattak
Activity Score 396
Copywriter
CGilb09's picture

What....?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Neil Levy's picture

i don't know if that's totally true about hot foods, condoms, diet products, travel agencies and budget hotels. no doubt you're right in that a lot of work has been done in those categories but in a way, it's almost more of a challenge to do something great. so if you do, you can be a hero. and of course, people will think it was easy and disrespect you for it because they'll think "i could have done that".

that said, i don't know how i feel about these ads. i guess they're alright. they're certainly simple. but i think there's a bigger idea out there than "wow what a shine."

Neil Levy
Activity Score 314
Copywriter |

neil levy

Audrius Kubrik's picture

at least it's artsy and brave. not exactly my cup of tea aesthetics or consumer wise though... but the SHINE is in the product, so nothing wrong with that

Audrius Kubrik
Activity Score 828
Vilnius
Age's picture
Age
Activity Score 74
izmild's picture

izmild
http://uniquetvcomm.blogspot.com
at least for grap attention...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Kateter's picture

please, don't tell me these are reflections coming from shoes again.

Kateter
Activity Score 2029
Copywriter
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