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Bathroom escape

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

To dramatise the importance of proposing with the right ring, that being a Shimansky ring, we show what could happen if the wrong ring was offered.

Print advertisement created by Y&R, South Africa for Shimansky, within the category: Personal Accessories.

Caption

It should have been Shimansky.

Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht
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Guest's picture

for my personal taste its awfully overstyled. i loathe this specific "fashion and bling" art-direction.
for the product tho it fits.

Guest
tirthomitro's picture

STUPID ADVERTISING

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

mikeelrapido's picture

I don't get it...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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LeeHarvey's picture

Spoilt bitch

LeeHarvey
Activity Score 3045
Creative Director
lucdesaulniers's picture

Zero. Bad lighthing. Bad setup. Bad expression. Like said... stupid and pretentious. Oh no, after receiving the bad ring, she runs away through the bathroom window... Hey bitch, leave the ring behind on your way out.

lucdesaulniers
Activity Score 1145
AmigoInvisible's picture

I don't think I would've gotten it without the title of the ad, "bathroom escape." Idea-wise, I don't think it's that bad. It's just the execution that doesn't make it very clear that she's about to escape...

Good luck!

AmigoInvisible
Activity Score 195
firebug's picture

bad exicution kill good idea...... amigolnvisible

firebug
Activity Score 1113
Guest's picture

really bad, 1980's

Guest
Roshan Quintus's picture

I don't know ...

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

mahelk's picture

naver buy......

mahelk
Activity Score 4
Creative Director
soya2's picture

nice idea, but bad execution.......

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
Guest's picture

LeeHarvey & lucdesaulniers : How come of the three ads this lady is the only one to be called a bitch?

Guest
LeeHarvey's picture

Okay, have it your way: SPOILT BITCHES!!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Compared to other boring jewellery advertising (one background colour and three awkwardly placed rings), I like this fresh approach. Love the concept.

Guest
mikepants2005's picture

Ungrateful bitch!

mikepants2005
Activity Score 504
Copywriter
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