Comments (33)

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Guest's picture

So, um... the target represents the audience and the arrows represent this ad?

Guest's picture

No, the arrows represent your brain capacity to understand a good and clever ad, and the target.... do i need to say more?

Guest's picture

nah, you really need to try something else with your life, not ads. you just don't get it. you've been blinded by pure awesomeness

drunk dave's picture
drunk dave
Activity Score 1066

That is sooo funny. I love this idea! Drunk Robin Hood, cool.

anuraag01's picture
Activity Score 13

And nice art, too.

sneakyhands's picture
Activity Score 1857

very nice. it feels a little obvious, but it looks great and puts Sherwood in a fun place. as a strongbow fan, i'm excited to try it.

john doe's picture
john doe
Activity Score 1571

nice one. first laugh this morning.

Zidor's picture
Activity Score 60

ahahah good one!
One thing though: it's hard to get drunk on cider...

Guest's picture

Try the 5 liter plastic bottle of Woodpecker!! Succes guaranteed!

mattndan's picture
Activity Score 953

Not really, it's pretty much the same as beer!

JPhilly's picture
Activity Score 173

It's about the same alcohol content, but have you tried drinking a 6 pack of cider (strongbow in my case). Not too easy on the stomach. Anyway, I think it's funny. A bit obvious, but not TOO obvious to work well.

sneakyhands's picture
Activity Score 1857

i normally get strong bow in 4 pack tall boys, but i see your point. by the fifth one, i don't want one, but by after a fair amount of beer, it hits the spot. however, if we're debating acidity and sugar content, then we're far beyond talking about the ad, so it's done its job.

Wordnerd's picture
Activity Score 6692

yeah, nice. it's hard to advertise the real benefit of alcohol in an ad. and they did it with the right feeling and in a funny way. good job

Guest's picture

Brilliant!!! Wish I'd done this one...oh well, gonna have to drown my sorrows instead.

Guest's picture

Hey Zidor, I've been soooooo slammed on cider! maybe you just didn't do it right?? Great ad though, let's meet over a coupla Sherwood's...

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Real good one. Especially the clever link to the product name.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

cperry's picture
Activity Score 280

hahah nice work!

dshott's picture
Activity Score 475

Best set of comments I've seen on this site so far.

Zidor try Olde rosie
That'll get the smash-eye going

Guest's picture

Nice one...look at the image there is "someone" watching you;)

Guest's picture

beautiful photography

sakibafridi's picture
Activity Score 167

The buck in the background is happy they've been drinking too.
Clever work guys.

Guest's picture

entertaining. I would try the product and most importantly remember the name too. Another good cider with a much higher alcohol content K, black bottle with a big red K on the bottle.

Guest's picture

fun. smart. LOL!

psalyms's picture
Activity Score 116


Guest's picture

nice looks, the idea is solid but whit that brief you should be doing much more better and less expected.

first thougth, but well excecuted.

mark3r's picture
Activity Score 1949

Great Ad. Spot on execution & idea.

Conceptual-eyes's picture
Activity Score 1475

Very good. 7/10

Guest's picture

Very very good. Congratulations to those who have seen the Hart in the background... but there's another one in this picture.
So ? I think that's a pretty good work. Made with style. Very impressive. Etienne, A.D. in Reunion Island.

Guest's picture

for the first comment, ads are not your thing, try accounting maybe you'll have potential there. don't look at anymore ads. you'll go blind from pure awesomeness

_yan_'s picture
Activity Score 162


Guest's picture


Sdb's picture
Activity Score 1362

Like it..

meokhan's picture
Activity Score 50

i thing idea is good and nice..