Agency Network: 
April 2009
Sherwin-Williams Print Ad -  Pink


Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
Art Directors: John Hagerty
Copywriters: Jenny Nicholson
Director of Broadcast: Regina Brizzolara
Senior Producer: Naomi Newman
Photographer: Craig Cutler
Art Buyer: Kellie Bingman
Print Producer: Lauren March
Retoucher: Stacy Evans
Studio Artist: Matt Wood
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corndogfuneral's picture

Interesting premise. Copy is very funny. The type is a little lacking for me though.

Activity Score 1053
Art Director
Guest's picture

Heh. Nice copy. Like Corndog, not sure about the very horizontal layout of the text, but hey, I'm a writer not an art director.

Singularity's picture

Cute concept. Considering how long they've been working the "Ask Sherwin Williams" slogan, this is a nice, fun variation.

- Jeff

President, Singularity Design
Is your brand getting the attention it deserves?

Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

TRICKY's picture

to the point

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

tantrik_indian's picture

Lovely lovely. Damn good for a paint. Loved it.

Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

Nicely written copy.

LeeHarvey's picture

Copy = great. Art = not

Activity Score 3045
Creative Director
Guest's picture

good to see such copy ads. well executed too.

jam_ads's picture

Why does Jane look different from Jack, Sherwin-Williams?

Feed on challenges

Activity Score 20

"Feed on challenges"

Dan-o's picture

The copy is awesome. You're rewarded for actually reading the copy, which I think people would in this case. And the art direction is simple, as it should be in a copy-driven campaign. Well done.

Activity Score 15
Copywriter at Euro RSCG Chicago
Guest's picture

so let me get this straight: you fall in love. you paint a room together. and then you're so joyously happy that you used the right tools and got good advice from a paint store, you have sex and make babies.

seems plausible.

here's the next headline:

ask sherwin-williams how to run a totally contrived ad campaign.

mitchelle2child's picture

Nice copy

Activity Score 87
Illustrator at bluebird communications