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Agency Network: 
Published/Aired: 
April 2009
Sherwin-Williams Print Ad -  Pink

Description

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
Art Directors: John Hagerty
Copywriters: Jenny Nicholson
Director of Broadcast: Regina Brizzolara
Senior Producer: Naomi Newman
Photographer: Craig Cutler
Art Buyer: Kellie Bingman
Print Producer: Lauren March
Retoucher: Stacy Evans
Studio Artist: Matt Wood
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corndogfuneral's picture

Interesting premise. Copy is very funny. The type is a little lacking for me though.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

Heh. Nice copy. Like Corndog, not sure about the very horizontal layout of the text, but hey, I'm a writer not an art director.

Guest
Singularity's picture

Cute concept. Considering how long they've been working the "Ask Sherwin Williams" slogan, this is a nice, fun variation.

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

TRICKY's picture

to the point

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

tantrik_indian's picture

Lovely lovely. Damn good for a paint. Loved it.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

Nicely written copy.

Guest
LeeHarvey's picture

Copy = great. Art = not

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

good to see such copy ads. well executed too.

Guest
jam_ads's picture

Why does Jane look different from Jack, Sherwin-Williams?

Feed on challenges

jam_ads
Activity Score 20

"Feed on challenges"

Dan-o's picture

The copy is awesome. You're rewarded for actually reading the copy, which I think people would in this case. And the art direction is simple, as it should be in a copy-driven campaign. Well done.

Dan-o
Activity Score 15
Copywriter at Euro RSCG Chicago
Guest's picture

so let me get this straight: you fall in love. you paint a room together. and then you're so joyously happy that you used the right tools and got good advice from a paint store, you have sex and make babies.

seems plausible.

here's the next headline:

ask sherwin-williams how to run a totally contrived ad campaign.

Guest
mitchelle2child's picture

Nice copy

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
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