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Tango

Agency Network: 
Published/Aired: 
November 2008
Description: 

Print advertisment created by Ogilvy, South Korea for Sherry Kwon, within the category: Education.

Dance lessons. See where it gets you.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim
Copywriters: Eugene Park, Ron Thomson
Illustrator: Kyungseop Shin
Chief Creative Officer: Wain Choi

Comments (31)

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Guest's picture
Guest

I love Tango! not this ad though...

Guest's picture
Guest

I love Tango! not this ad though...

erin montemurro's picture
erin montemurro
Activity Score 373

yup you nailed it - can see all of the korean women just lining up to get into this school - not!

how do like them apples

Guest's picture
Guest

Wow, that is rather offensive.

Guest's picture
Guest

so where are the first 25 pages?

Guest's picture
Guest

That's page 72.

Crisp One's picture
Crisp One
Activity Score 2005

HA HA HA !.................classic

bill_boonie's picture
bill_boonie
Activity Score 115

That is some funny shit!

everartz's picture
everartz
Activity Score 7613

this ad gotta bad taste in way, maybe pale to me.
--
Everartz

| everartz |

mckeephoto's picture
mckeephoto
Activity Score 83

Hmm... Kinda funny... in a men's magazine cartoon kind of way.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7323

Exactly. Any perceived offensiveness is completely based on the media vehicle chosen.

Guest's picture
Guest

The ad is ok though I don't know how to dance.

Guest's picture
Guest

What is the relation between learning Tango and getting naked to combine between them here?
is there an idea behind this?

Guest's picture
Guest

"Tango is the vertical expression of a horizontal desire" -google'd this up

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

A horizontal dance you do standing up, right? ; P
Nicely put.

Guest's picture
Guest

Don't be moralist.

This is very creative!

Congratulations.

Guest's picture
Guest

creative! yeah

Guest's picture
Guest

This ad is definitely not focused at women. I like it.

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

Obviously this is not an ad targeted to women...
Men will probably chuckle at the idea, and why not? Maybe even sign up for lessons.

Brilliant!

lostlain's picture
lostlain
Activity Score 8

I think considering men would have a harder time adhering to these kind of lessons, the ad does get their attention. Plus, its doing it in a humorous way (and not too graphic). I like it.

Guest's picture
Guest

it's funny.

JPhilly's picture
JPhilly
Activity Score 173

I could see this as an ad targeted to men in a magazine like Maxim or Playboy, but it would likely offend a lot of people. But like lostlain said, it would reach men much better than a traditional dance school ad.
---
http://jakephillips.wordpress.com

Guest's picture
Guest

made me laugh.

Guest's picture
Guest

Did you dig this one out from the 1950's?

matks's picture
matks
Activity Score 476

How about a man undressing while dancing on page 74 to make it less sexist? And some gays and les on 76 and 78. It would make at least a whole campaign to talk about.

bompa's picture
bompa
Activity Score 318

Is exactly what is all about. To seduce woman, good one.

Guest's picture
Guest

at the end it's all about seducing women. where do i sign up?

alnore's picture
alnore
Activity Score 212

great! I'll sign up too! xD

zmekyus's picture
zmekyus
Activity Score 120

so everytime you dance you end up getting laid? not bad...

Guest's picture
Guest

The man should be getting naked too. Otherwise it is a bit silly. And a bit offensive.

Guest's picture
Guest

in first 25 pages your girlfriend gets a hands on (off) experience from the teacher. from 26th you can take over!!!

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