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Photography

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Rethink, Canada for Sheridan College, within the category: Education.

Caption

It’s competitive out there. You’re not the only one eyeing a career in film or photography. Lucky for you, a Sheridan education can keep you one step ahead of the competition. With programs emphasizing studio time, cutting-edge curriculum and state-of-the-art equipment, you’ll be ready for anything.

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes
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Robwanali's picture

simple yet exciting

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

guidodonadio's picture

excellent the ad have like 3 or 4 ideas and all are wright!

guidodonadio
Activity Score 43
CommandZ's picture

Clunky copy on all of them but the idea is heading in the right direction in spite of the copy.

CommandZ
Activity Score 2501
Creative Director
Bill Me Now's picture

Nicely executed; solid idea. Difficult to be much more exciting with a subject that's fairly boring.

Bill Me Now
Activity Score 180
Johnson.A's picture

Nice artwork, especially the hand with a tattoo.

Johnson.A
Activity Score 43
Ryerson
Taylormade's picture

I feel the copy is letting this down.

So is that guy coming in supposed to be "you"? I assume not. But it could be interpreted that way.

Would it make more sense if all the hands were framing the guy at the bar, but one set of hands was framing the guy coming in too? Seems to me that that would work with the copy a bit better.

Nice art direction on the campaign anyway.

Taylormade
Activity Score 408
Paolo Buatti's picture

Smart.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

jowjow's picture

like it bravo

jowjow
Activity Score 45
Hadrons's picture

Beautiful & powerful photograph.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jennyfson's picture

That's creative and inspiring, I like it. If I needed these classes I would most definitely go for it because learning photography is not just about knowing some tricks, it's a more than that and it requires a certain amount of talent too.

jennyfson
Activity Score 3
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