Agency Network: 
September 2011

Print advertisment created by Rethink, Canada for Sheridan College, within the category: Education.

It’s competitive out there. Simply being a good designer or digital artist isn’t enough in today’s crowded marketplace. Fortunately, Sheridan can train you to be your best. With unparalleled studio time, an in-depth theoretical foundation and a world-class faculty, you’ll stand out for all the right reasons.

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes

Comments (12)

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Highest Rated

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Really really smart, and anxious.

jackmancer2017's picture
Activity Score 6992

The copy is a bit too much phony-sales but the ad still convinces me to go to this school (if I where a graphic design student).

spaceranger's picture
Activity Score 52

Agree, this lad could use a copywriting course or two -- what's the idea here??

The JACK's picture
Activity Score 438

nice one...

Norremark's picture
Activity Score 77

Nice visual, the target audience can def. see the message in this, but I agree that the copy doesn't make the visual justice

Robwanali's picture
Activity Score 132

smart idea

love what you do and do what you love

Taylormade's picture
Activity Score 408

I don't see how the copy pays off this visual? Is everyone trying to make an A? If so, how is Sheridan helping me to get my own A?

Is this ad just showing the problem and not the solution? It's slightly confusing.

raulbanderas's picture
Activity Score 357

nice one

jackblack's picture
Activity Score 2357

Like the thinking here.

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Really really smart, and anxious.

Baelin's picture
Activity Score 273

It's a good idea that addresses a very real problem for creatives. This idea needs a 'finishing punch', like a bigger pointer representing the Sheridan student. As it is, it's pretty lukewarm. 6 stars for being neither here nor there.

blueturtles's picture
Activity Score 239

it got my attention. copy could have been said better/shorter and/or even integrated into the main visual.

zhangcuihaoyun's picture
Activity Score 43