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Design

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Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Rethink, Canada for Sheridan College, within the category: Education.

Caption

It’s competitive out there. Simply being a good designer or digital artist isn’t enough in today’s crowded marketplace. Fortunately, Sheridan can train you to be your best. With unparalleled studio time, an in-depth theoretical foundation and a world-class faculty, you’ll stand out for all the right reasons.

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes
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Highest Rated

Paolo Buatti's picture

Really really smart, and anxious.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

jackmancer2017's picture

The copy is a bit too much phony-sales but the ad still convinces me to go to this school (if I where a graphic design student).

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
spaceranger's picture

Agree, this lad could use a copywriting course or two -- what's the idea here??

spaceranger
Activity Score 52
The JACK's picture

nice one...

The JACK
Activity Score 438
Marketing Manager
Norremark's picture

Nice visual, the target audience can def. see the message in this, but I agree that the copy doesn't make the visual justice

Norremark
Activity Score 77
Robwanali's picture

smart idea

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

Taylormade's picture

I don't see how the copy pays off this visual? Is everyone trying to make an A? If so, how is Sheridan helping me to get my own A?

Is this ad just showing the problem and not the solution? It's slightly confusing.

Taylormade
Activity Score 408
raulbanderas's picture

nice one

raulbanderas
Activity Score 357
jackblack's picture

Like the thinking here.

jackblack
Activity Score 2357
Art Director
Paolo Buatti's picture

Really really smart, and anxious.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

Baelin's picture

It's a good idea that addresses a very real problem for creatives. This idea needs a 'finishing punch', like a bigger pointer representing the Sheridan student. As it is, it's pretty lukewarm. 6 stars for being neither here nor there.

Baelin
Activity Score 273
Copywriter
blueturtles's picture

it got my attention. copy could have been said better/shorter and/or even integrated into the main visual.

blueturtles
Activity Score 239
Art Director at BBDO
zhangcuihaoyun's picture

凌乱美

zhangcuihaoyun
Activity Score 43
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