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Living Room

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Ogilvy, Thailand for Shera, within the category: House, Garden.

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morse's picture

Nice art!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Baelin's picture

Brilliant.

Baelin
Activity Score 273
Copywriter
Nuntype's picture

Absolutely love it! It's good to see Ogilvy BKK back at the top of their game.

Only slight critique is i'd like to know more information about how the product actually works and how much it costs. If the ad incorporated this information then it'd be a 9 or even maybe a 10 from me.

Other than that it's a great campaign!

Nuntype
Activity Score 71
NicoCiego's picture

That's not necessary. There's the website, we can check the product and prices there.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Troll's picture

That's exactly the opposite thing they should do. Less is more.
It's not about throwing the whole kitchen sink in. It's a brand campaign, not some trade insert.

Nice thought. Well executed. Dig it.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

That One Guy's picture

You know, that's not a bad idea, however, everyone else has a point. That's what the website is for. If this were 10-15 years ago then you'd be spot on.

That One Guy
Activity Score 266
University of Houston
Ron Burgundy's picture

agreed, at least they didnt put an ugly QR code on there to the site though

Ron Burgundy
Activity Score 1630
Art Director at Southern California
haroon ch's picture

well great idea...brilliant execution i would say

haroon ch
Activity Score 5
Creative Director at creative strategiest at orient advertisisng
peggylize's picture

really nice and innovative !

peggylize
Activity Score 50
Nike Diesel's picture

Loving this one.

Nike Diesel
Activity Score 13630
Art Director
Fussy's picture

Like it

Fussy
Activity Score 38
Copywriter |

Fussicat

VGreg's picture

Congrats!!!
Smart idea-well executed

VGreg
Activity Score 18
mr.x's picture

Top notch!!

mr.x
Activity Score 998
Forsbergs Skola
atb2005's picture

The campaign is nice as in well executed. It's not innovative though. This was like a first thought.

atb2005
Activity Score 13557
terry phillips's picture

This one in particular bothers me.

One might understand that these walls are good to hide domestic violence.

They could have thought of another situation, couldn't they?

And I'm not a big fan of the packshot either.

But the concept is great!

terry phillips
Activity Score 125
miko1aj's picture

EXACTLY my thoughts... all of them.

miko1aj
Activity Score 3086
kleenex's picture

great text.

kleenex
Activity Score 51110
Web Designer/Developer
bensculpt's picture

Clever! Well done!

bensculpt
Activity Score 26
Director of Advertising
Taylormade's picture

Seems like there's two ideas in here. Showing the speech bubbles not being able to penetrate a window would be one idea. Showing a wall where a window should be is another idea unto itself that works without the speech bubbles.

(Also, I am in the market for a new window right now and I prefer ads that actually show pictures of windows.)

Taylormade
Activity Score 408
Taylormade's picture

Oops... I thought this was for windows (since the title says it's for windows). It's for walls. In that case, these are good. But I am biased because I am very pro-domestic violence.

Taylormade
Activity Score 408
ladybug2535's picture

Taylormade is FOR domestic violence? Is that what you meant to say? That is a point though: IS this ad about windows or walls? The title says it's for sound-proof windows but the ad implies that they are sound-proofed walls.

ladybug2535
Activity Score 78
Kutberk's picture

Nice art and clever idea.

Kutberk
Activity Score 55
Creative Director at SVStudios.com
GaboGabo's picture

goo, really good.

GaboGabo
Activity Score 106
Copywriter
JensH's picture

Great!

JensH
Activity Score 111
Migzter13's picture

ADORE IT!!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

lauralye2011's picture

I like the simplicity of the ad, it makes it stand out from the others. Very unique.

lauralye2011
Activity Score 6
superchaval's picture

Excellent!

superchaval
Activity Score 27
Álvalos Publicidad / Boutique Creativa
Phil Indeblanc's picture

I sort of agree with Atb, as it being the first thought, but sometimes running with that insticnt isn't wrong, and I think works in this case. I like it.
At the end of the day (can't believe I'm using that worn out phrase ) it makes you look for the ad's reason, and when you read "sound proof wall.." you get it.
A big plus is that you can have a campaign with lots of copy options.

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
ladybug2535's picture

The title of this ad is confusing people: It says sound-proofed windows which would make the ad off-point. Since the logo is so small it is easy to miss the fact that this is about sound-proofed walls, but that makes much more sense for the ad. This concept is very effective visually in making the point that the walls don't let loud noises penetrate, but I would question what market this is aimed for. Most general public ads wouldn't publish it with the swearing, and the context does imply that there is domestic violence being committed. That would eliminate even more markets. These advertisors have a similar ad thumbnail posted below this one and that ad eliminates most if not all of these criticisms.

ladybug2535
Activity Score 78
mahmoudb's picture

no this is not good , why they are using *son of a bitch* ? at first i thought its an awareness ad for violence against women

mahmoudb
Activity Score 50
Art Director
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