Advertisement

Hiding problems

Agency Network: 
Published/Aired: 
March 2014
Description: 

Print advertisment created by Y&R, Hungary for Shelter House Foundation, within the category: Public Interest, NGO.

Hiding problems doesn't solve them. Fight against the law banning homeless people off the streets.

Advertising Agency: Y&R Budapest, Budapest, Hungary
Creative Director: Laszlo Falvay
Art Director: Balint Monori
Copywriter: Boglarka Onody
Additional credits: David Lukacs, Reka Szaloky, Dora Telbisz

Comments (5)

Log in or register to post comments
Renexxx's picture
Renexxx
Activity Score 63

oh no

Marcao's picture
Marcao
Activity Score 3029

If you really want to hide the "problem", a trash bag would cover the body surface more ably than something I initially mistook for a misguided floral wedding veil.

Dzsoi's picture
Dzsoi
Activity Score 8532

I couldn't decrypt the symbolism behind this ad. And I wanted to. Unlike average customers.

Perkptar's picture
Perkptar
Activity Score 392

It’s a message well-conceived but unfortunate that these issues require advertising. Nicely done, and I'm certainly an average customer.

Andrés Téllez V.
consumo|sentido

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

I do like this

Advertisement