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Published/Aired: 
April 2012

Description

Print advertisement created by FCB, Brazil for Sharpie, within the category: Office Equipment.

Caption

Sharpie. Ultra fine point.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
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Hadrons's picture

very nice, quite impressive.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture

Not impressive at all. Done many times before.
Here's one: http://adsoftheworld.com/media/print/pilot_extrafine_legoman_tattoo_arms

Nike Diesel
Activity Score 13630
Art Director
Peter Frank's picture

student art!!!!!

Peter Frank
Activity Score 532
DesignDine's picture

a real illustration could work way better than the vector. And I also wonder why will illustrate such a "shrinked" graphics?? No transform tool in real life!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

luizavaldetaro's picture

These are not the final ads... someone must have mixed up the files :(

The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

:)

luizavaldetaro
Activity Score 14
Copywriter at Giovanni+DRAFTFCB
saherwafai's picture

the idea is great but the art in this one, not as good

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

luizavaldetaro's picture

Hey! the final art can be seen here: http://www.draftfcb.com/work-detail.aspx?work=495

These are not the final ads... someone must have mixed up the files :(

luizavaldetaro
Activity Score 14
Copywriter at Giovanni+DRAFTFCB
saherwafai's picture

the idea is great but the art in this one, not as good

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

chuckieT's picture

Yawn. Get a real client. It's amazing how often people don't exhibit any creativity when they are picking dogwalker clients to make fake ads to show their creativity.

I think creatives sit down with their notepad and a sharpie and think, "What client should I do a fake ad for?" Then they look around and think, "Hmmm, a notepad? No. A sharpie? OK. Search finished."

No wonder this idea has been done a couple of times.

chuckieT
Activity Score 680
Creative
luizavaldetaro's picture

Hey guys, someone must have mixed up the files, these are *not the final ads* they look like layouts.
The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

luizavaldetaro
Activity Score 14
Copywriter at Giovanni+DRAFTFCB
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