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Agency Network: 
Published/Aired: 
November 2012
Sharpie Print Ad -  Halloween

Description

Print advertisement created by FCB, United States for Sharpie, within the category: Office Equipment.

Advertising Agency: DraftFCB, Chicago, USA
Copywriter: Eduardo Vea Keating
Art Director: Luis Sierra Monteverde
Account: Lorrie Brooks
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Hibon's picture

it works better for carnival

Hibon
Activity Score 3734

Simple ideas are the best !

karruza's picture

quite nice especially the hidden message, naughty but true

karruza
Activity Score 288
miko1aj's picture

and what is this hidden message? For me at this time – it's rather mediocre idea. Why markers?
But still – would You please explain to me this hidden meaning?

miko1aj
Activity Score 3086
mr.x's picture

I can only imagine what you think the "hidden message" is... Dildo? No, there is no hidden message.

mr.x
Activity Score 998
Forsbergs Skola
Shawali's picture

Brilliant.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

jackmancer2017's picture

Well, Sharpies aren't really sold in the Netherlands - so for me it's very cryptic. I suppose they're dressed up, but halloween? Meh.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
DesignDine's picture

Still, looks like a cool idea!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

DesignDine's picture

Nice work!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

NicoCiego's picture

At first glance I thought they are trying to achieve something like this:

http://www.sporcle.com/games/MrChewypoo/minimalist_iv

It could have been better.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
thedesignaddict's picture

OMG. Major Photoshop disaster.

thedesignaddict
Activity Score 5403
Art Director at Freelance
cvchitale's picture

Different masks....wonderful idea...

cvchitale
Activity Score 1418
Copywriter
bohemian's picture

ı can't see idea here

bohemian
Activity Score 44
Copywriter
feysal's picture

its amazing! simple and very clear

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

George Souza's picture

Cute.

George Souza
Activity Score 116
Klara K.'s picture

Good idea, not so good execution.

Klara K.
Activity Score 3343
Charles University in Prague
JoseMontes's picture

To spoil the so-called hidden message: in halloween, the usual suspects for costume choice (before the popularity of cosplay) were horrific creatures such as ghosts, witches, zombies, etc. I think what the ad is trying to show here is that not only are the sharpie markers trying to dress up as different pens (for the halloween theme), but they are also trying to frame these other pens as horrific or ugly (compared to sharpie) by choosing to dress up as them for halloween.

JoseMontes
Activity Score 2
simonreviews's picture

Witty idea, great execution.

simonreviews
Activity Score 550
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