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Choose your Story, Rich Rapper / Poor Rapper

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by FCB, Brazil for Sharpie, within the category: Office Equipment.

Caption

Choose Your Story.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Illustrator: Fabio Vido
Photographer: Paulo Barros
Typographers: Fabio Vido, Adriano Alarcon
Retouchers: Rodrigo Cortez, Fábio Vido
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
Account Manager: Luciana Ribeiro
Planner: Pedro Cruz, Cinthia Kim, Pedro Schneider
Advertiser's Supervisor: Jessica Gonzalez
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Highest Rated

Jef's picture

Great job

Jef
Activity Score 176
Art Director
alausa's picture

Sick!!!

alausa
Activity Score 1420
Creative Director at Noah's Ark
Geimima's picture

awesome!

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

DilipRevar's picture

Superb Art. nice concept.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
DilipRevar's picture

It encourages us to buy it and do something on our tattered or old things so that we can use it again.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
yeayea1412's picture

WTF ART DIRECTION !! SPECTACULAR

yeayea1412
Activity Score 48
CasP's picture

Finally a nice ad, this is very very good, smart, clever, and very well executed ! nice work guys

CasP
Activity Score 177
Copywriter
Jef's picture

Great job

Jef
Activity Score 176
Art Director
badhops's picture

Great idea, great art direction. Although I fear the 'rich rapper / poor rapper' thing might be lost.

badhops
Activity Score 33
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