Sharpie Print Advert By FCB: Choose your Story, Prisoner / Mariner

Agency Network:

FCB

Published/Aired:

April 2012

Posted:

July 22, 2012

Sharpie Print Ad - Choose your Story, Prisoner / Mariner

Also From This Campaign 4

Sharpie Print Ad - Choose your Story, Rich Rapper / Poor Rapper

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Sharpie: Choose your Story, Pee / Water

Sharpie Print Ad - Choose your Story, Water / Oil

Sharpie: Choose your Story, Water / Oil

See Full Campaign

Tags

Description

Print advertisement created by FCB, Brazil for Sharpie, within the category: Office Equipment.

Caption

Choose Your Story.

Credits

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil

Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta

Copywriter / Art Directors: Adriano Alarcon

Illustrator: Open the Door

Photographer: Paulo Barros

Typographer: Juliana Pontual

Retouchers: Rodrigo Cortez, Fábio Vido

Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves

Account Supervisor: Nilton Bonini

Account Manager: Luciana Ribeiro

Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider

Advertiser's Supervisor: Jessica Gonzalez

Jul 22, 2012 - 13:52

Oh man the art is sooooooooooooooooooooo good.

kleenex

Activity Score 52582

Web Designer/Developer

Jul 22, 2012 - 15:00

Sick!!!

alausa

Activity Score 1420

Creative Director at Noah's Ark

Jul 22, 2012 - 19:02

10!

hmaffia

Activity Score 746

Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Jul 23, 2012 - 4:50

Art is good but what the idea?
You can draw great stuffs with sharpie - ok - and you can draw what you want where you want (is it a brazilian insight, drawing on old stuffs?). And "Choose your story".
Again, the Art is really nice but i don't get any concept out of this. Do i miss something?

TexasH

Activity Score 365

copywriter

Jul 23, 2012 - 6:48

If you look at the series you will see that there is a part left uncoloured. Based on what color you opt for the story changes - the boat guy can be either a sailor or a prisoner, the gangster can be either a meth addict or a rapper (I hope I got it right), the kid can be either hosing the flowers or peeing on them.

lemonAd

Activity Score 343

when life gives you lemons make a lemonade stand.

Jul 24, 2012 - 5:08

Thanks for the try lemonAd. :)
I'm getting old i guess cause i don't see any blank part in the visuals. And i'm not sure about the sailor/prisoner, addict/rapper explanations...
I still think the idea is way too difficult to understand (if there is any) and the overall ad is messy.
I guess what everyone will remember from that is : sharpie makes cool drawings. Which is already great, for the client. ;)

Jul 25, 2012 - 7:07

not sure, it says right here, in the ad's name: Sharpie: Choose your Story, Prisoner / Mariner

Jul 26, 2012 - 6:13

You know what? I just got it! You hou myself! :)
With the "pee/water" one that i didn't see before...i guess what messed me up is the fact that white teeth didn't feel like a blank to fill (and rich/poor? the man is covered of gold anyway - a really rich rapper doesn't have gold teeth, he just have nice teeth :)). As the mariner suit, which is already black striped...
My bad!