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copywriter.txt's picture

Translation: Forget about it. Men's preference will never change. Fit Light Yogurt.

copywriter.txt
Activity Score 828
Copywriter
ivan's picture

Thanks a lot! :)

ivan
Creative Director at Ads of the World
copywriter.txt's picture

You're welcome, Ivan.
I send you a great film this morning for blindness cause.
Do you received?

copywriter.txt
Activity Score 828
Copywriter
Crayon's picture

or.Fit light yogurt: forget about beuty.

Crayon
Activity Score 163
Copywriter
Beatboxer's picture

And it's São Paulo, not Paolo. Paulo is portuguese, Paolo is italian. :D

Beatboxer
Activity Score 1517
Copywriter
ivan's picture

ooops. tx!

ivan
Creative Director at Ads of the World
seventysixer76's picture

I've just googled the brand "Fit Light" and found... absolutely nothing.

Does this brand exist? And where can I find the website?

Thnx and keep it real.

seventysixer76
Activity Score 105
Art Director
copywriter.txt's picture

Fit Light its a brand from Itambé Industries. Check this out:
http://www.itambe.com.br/cmi/Pagina.aspx?61

copywriter.txt
Activity Score 828
Copywriter
no-ideas-original's picture

It's clever and I like it but I think 'larger' women may find it more offensive than anything.

no-ideas-original
Activity Score 106
Other
Spanky's picture

borrowed interest

Spanky
Activity Score 4899
Other
x-men's picture

Under the effects of alcohol, men's preferences could change.

x-men
Activity Score 340
Creative Director
puppiepoppy's picture

Forget about what???!! Sharon Stone? Or being fat? Or forget about Fit Light Diary?

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

juliangray's picture

forget about being sexy when you are a freakin whale.

juliangray
Activity Score 987
Art Director
x-men's picture

ahahahahahhahahahha!

x-men
Activity Score 340
Creative Director
JuditinL's picture

Poor you! Obviously it's difficult to find match to your own size.
ha-ha-ha
You have the wisdom of a toddler

JuditinL
Activity Score 4
London
teenie's picture

Talk about the complete opposite of the trend being set by Dove Evolution. I don't know - is it a good thing? Is it sexist? Is it insulting? More importantly, does it work?

teenie
Activity Score 1894
Copywriter
picky2's picture

It's very insulting I think. The idea is very very very bad and so easy. Nothing intelligent or what so-ever. These kind of ads are the reason why people start hating advertising. A disgrace towards people who are trying to make good, honest and selling work.

picky2
Activity Score 280
Copywriter
sparky's picture

urgh. what a horrible thing to portray to women who have a weight problem. Die.

sparky
Activity Score 454
Copywriter at M&C Saatchi
Guest's picture

hahahahha...men´s preferences do not compete with one single fat finger!!!....eat that "ladies".

Guest
Guest's picture

hahahahha...men´s preferences do not compete with one single fat finger!!!....eat that "ladies".

Guest
Guest's picture

hahahahha...men´s preferences do not compete with one single fat finger!!!....eat that "ladies".

Guest
you suck, i dont's picture

ok, i assume you never knew about "love parade".....lots of men...in hotpants. Definitively they did change preferences.

you suck, i dont
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