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Shark in the sky

Agency Network: 
Published/Aired: 
March 2009
Shark Alliance Print Ad -  Shark in the sky

Description

Print advertisement created by Muchimuchi, France for Shark Alliance, within the category: Public Interest, NGO.

Caption

Every year, tens of millions of sharks are killed. A new EU Shark Action Plan can turn this situation around with science-based fishing limits and a stronger finning ban. Cooperation from EU countries is essential to reaching these important goals. You can help; find out how at www.sharkalliance.org.

Advertising Agency: Muchimuchi, Paris, France
Creative Director: Nicolas Dondina
Art Directors: Louis Audard, Thierry Audurand
Copywriter: Tristan Daltroff
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iT-iS-i's picture

Why this got a 6.8 really beats me... and those clouds, what happened?

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Jumo's picture

Shark is going to heaven…

Jumo
Activity Score 592
Art Director |

Jumo

iT-iS-i's picture

The shark's clearly ascending into the great ether, sure that i saw, i meant what happened with the photoshop - its dodge.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

对!

Guest
Guest's picture

great

Guest
Rabubi's picture

I think it's really nice. iT-iS i, what exactly is your problem with the ad?

Rabubi
Activity Score 560
Copywriter
john ler's picture

I don't know either...
Maybe the crappy execution? Or the poor copy ?
Oh, no... let me guess.. the lame concept ?

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

LAME, This Ad just single handedly turned sharks into pussy's...Bravo

Guest
ElAndres's picture

Good idea. Terrible execution.

ElAndres
Activity Score 50
Copywriter at Rivas Herrera Y&R, Ecuador
corndogfuneral's picture

NIce fake out. All sharks go to Heaven.

corndogfuneral
Activity Score 1053
Art Director
slowrider's picture

tens of millions? i don`t get it

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

rebelscum's picture

OH NOES!!! SKY SHARKS

We ain't safe NOWHERES

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture

The sea of heaven will be infested by Sharks.

Guest
Guest's picture

The idea is pretty good. I think is actually a shark in the wide sea with the intention to look like the sky or something. Could be better executed.

Guest
kai539's picture

agreed.
good idea, just that the execution could be improved

kai539
Activity Score 244
Nanyang Academy of Fine Arts
kai539's picture

agreed.
good idea, just that the execution could be improved

kai539
Activity Score 244
Nanyang Academy of Fine Arts
eldeadevis's picture

nO WAY!

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

I think it's a good ad. The execution is far from being that bad (even though I agree it could be improved), but the concept and the cause remain overall quite interesting. It's pretty straight-forward but still manages to do it creatively.

Guest
Guest's picture

What a poetic ad.

Guest
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