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Wolf

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by Ogilvy, Hong Kong for Shangri-La, within the category: Recreation, Leisure.

Caption

There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus
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Highest Rated

Guest's picture

I take it many of the commenters on here know nothing about advertising. Otherwise they would not dismiss an ad that is beautiful and riveting, when so many others are instantly forgettable. TV version is even better.

Guest
art.vs.commerce's picture

did he die of hypothermia?

art.vs.commerce
Activity Score 566
Art Director
Adaddicted's picture

seems he didn't pay the bill :-)

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Ha ha ha ha, very funny and wise kindly coment. Love it

Guest
dthlb72's picture

nice idea & nice photography.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Dawid's picture

Love it. Beautifully executed.

Dawid
Activity Score 28
Photographer at South Africa
Rentokill's picture

Theres a tv-spot to this very image that adds a little story, too.

Rentokill
Activity Score 26
Graphic Designer at Autoactiva Werbeagentur GmbH
AssassinX's picture

Creepy idea but I like it.

Maybe a bit over.

AssassinX
Activity Score 1329
Guest's picture

Beautiful visuals and nice concept !

Guest
Guest's picture

Really beautiful ! Such a poetic and symbolic Campaign !

Guest
Guest's picture

Get down on my knees, a pleasure. Wanna be there!!!! It realy invites you to rest without fear

Guest
alexander_bickov's picture

Lovely execution

alexander_bickov
Activity Score 3279
raven's picture

nice picture, not very good ad

raven
Activity Score 204
prs's picture

This one's even worse than swan. Now wolf's turn. Although this work is beyond worse some comments are really great, made me laugh - big time.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

Guest's picture

Nice picture !

Guest
dollypoppin's picture

Gives out a feeling of comfort.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

Nice !

Guest
Guest's picture

Lovely. Just beautiful. Make it last.

Guest
Guest's picture

I take it many of the commenters on here know nothing about advertising. Otherwise they would not dismiss an ad that is beautiful and riveting, when so many others are instantly forgettable. TV version is even better.

Guest
elpaisa321's picture

i really like it

elpaisa321
Activity Score 28
elpaisa321's picture

i really like it

elpaisa321
Activity Score 28
kurtberengeiger's picture

A long-time coming, but here's the film behind the advert...
https://youtu.be/J4jZ1UFR_Wc

kurtberengeiger
Activity Score 7323
Copywriter
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