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The Egg Came First

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.

Print advertisement created by TBWA, Singapore for Shangri-La, within the category: Transport.

Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Director: Pei Pei Ng
Art Directors: Merlin Kwan, Edward Poh
Copywriters: Paul Allen, Lawrence Stevenson
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Hadrons's picture

No thank you.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

designzero68's picture

What does the headline say? One taste and it all makes sense? Guess this one is meant to be surrealistic art.

designzero68
Activity Score 74
Adsolute's picture

Dali style. pretty nice.

Adsolute
Activity Score 32
Copywriter
Maxads's picture

Really Cool.

Maxads
Activity Score 60
Art Director
TimothyJ's picture

Still good for a restaurant ad. Like it somehow

TimothyJ
Activity Score 35
Creative Director
mitali prasad's picture

actually it;;s looks interesting,,,but not so great for a restaurant...didn;t get the egg concept..

mitali prasad
Activity Score 458
General Manager
neary jaclies's picture

nice

neary jaclies
Activity Score 104
allecck's picture

Not every appealing for me either, I don't get it, a restaurant could advertise for so much more, the graphic doesn't even make any sense. It should include it's campaign within the hotel advertising campaign, this could work just fine for both of the businesses.

allecck
Activity Score 3

Some price comparisons for hawaii hotel deals.

HudsonSmith's picture

Interesting articles are published here. By reading it I acquired great deal of knowledge on various subject. Thank you for sharing with us.

HudsonSmith
Activity Score 2
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