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Almost Blueberry Cheesecake

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.

Print advertisement created by TBWA, Singapore for Shangri-La, within the category: Transport.

Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Director: Pei Pei Ng
Art Directors: Merlin Kwan, Edward Poh
Copywriters: Paul Allen, Lawrence Stevenson
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Hadrons's picture

Blueberries with french vanilla ice cream & whip cream... make it double please.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Spanky's picture

Weak concept and the illustrations aren't very appetizing. Especially the one of the egg. I appreciate that they didn't do a typical restaurant ad showing the food, interior or chef. But these are a miss.

Spanky
Activity Score 4899
Other
kleenex's picture

images do look nice.

kleenex
Activity Score 51126
Web Designer/Developer
mark3r's picture

AD had no idea how to treat the copy apparently.

mark3r
Activity Score 1949
Art Director at Scout
gioborde's picture

agree

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

designzero68's picture

Copy is fine, white space is design space, i guess.

Nice one. Like the Blueberry better than the surrealism piece. Not cannes but really good for a restaurant ad.

designzero68
Activity Score 74
Adsolute's picture

First i thought WTF? then i read the copy. One taste and it all makes sense. Ok if they say so i have to believe it. nouveau cuisine right? But really cool for a restaurant ad.

Adsolute
Activity Score 32
Copywriter
Maxads's picture

pretty cool painting. like the art idea.

Maxads
Activity Score 60
Art Director
TimothyJ's picture

The other one is better.

TimothyJ
Activity Score 35
Creative Director
Kulkimoose's picture

With the amount of money Shangri-La have they surely could have done a better job of this. First glance, as Adsolute said, I also thought what the f**k is going on here until I finally read the miniscule copy.

Kulkimoose
Activity Score 14
Marketing Manager
neary jaclies's picture

nice

neary jaclies
Activity Score 104
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