Agency Network: 
April 2010

In Swedish there are many synonyms for the word breasts. For example; onions, melons, rack, steering wheels and bombs.

Print advertisment created by the others., Sweden for Shangri La Lingerie, within the category: Fashion.

Shangri La - Lovely lingerie for all shapes and sizes.

Advertising Agency: the others., Gothenburg/Stockholm/Karlstad, Sweden
Art Directors: Katrin Moström, Fredrik Ternström, Jeppe Blomgren
Copywriter: Åsa Jernfält
Web director: Damir Franciskovic
Interactive designer: Jaroslav Karlsson
Account manager: Johanna Englund

Comments (10)

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Adaddicted's picture
Activity Score 3435

They simply adapt the synonym?!
Again a first thought campaign ; (


Phil Lestino's picture
Phil Lestino
Activity Score 1684

I think they ought to shelve these "ideas"

mikeelrapido's picture
Activity Score 1929

This visual is very strange..


xcreativity's picture
Activity Score 2374


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theothers's picture
Activity Score 9

In the short rationale it is stated that the names of these objects (onions, melons, steering wheels, bombs, rack, etc) are synonyms for breasts in Swedish. So the idea isn't strange at all. It's just a way of communicating a lingerie brand in a tongue-in-cheek way, without showing any products.

CopyRight's picture
Activity Score 713

is this another boobs shape!!

art one's picture
art one
Activity Score 70

just terrible.... reckon i'd be sacked if i took this to my CD.... or laughed at, either way it wouldn't be good :S

bad astronaut's picture
bad astronaut
Activity Score 544

flat as a board?

niaroma's picture
Activity Score 6

wat the hell is this now??... m i lacking the power of thinking???

Riander's picture
Activity Score 318

I love this, they used a classic insight when the girls dont have tits. But i think the art coul be better.