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Shame

Agency Network: 
Published/Aired: 
September 2007
 Shame

Description

Caption

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant'anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi
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StuartLittle's picture

Brilliant image

StuartLittle
Activity Score 466
Other
Zemane's picture

Wonderful Concept!
Nice illustration!

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

JC Carvalho's picture

yeahhhhhhhhhhh

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

Rachel.Mann's picture

Can someone explain to my dumb ass what's going on here?

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

jsptrck404's picture

it's pretty simple. it's states, rather bluntly, the thought that 'nothing grows by chance." the items that make up the roots (karaoke, camera, internet) of said growing item (shame) are meant to exemplify this simple thought or truth. that's about it.

personally, i think the art direction is killer. but the connection back to fertilizers seems a bit tenuous at best.

jsptrck404
Activity Score 437
Art Director |

| think small |

maninholyra's picture

Nice Campaign, Nice illustrations.

maninholyra
Activity Score 18
Art director
copywriter.txt's picture

Fuckinstastic!

copywriter.txt
Activity Score 828
Copywriter
gwenbloch's picture

Great visuals

gwenbloch
Activity Score 32
Proxima
NatalieM's picture

What does the client do? I'm confused by the ITU fertilizer copy. Art direction is pretty neat.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Disco Munky's picture

Shame comes from wetting yourself after two pints, not from the internet or cameras?

Not a fan of this.

Good artwork can only make a crap idea look a bit better, not make it a good idea.

Please try harder.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

jsptrck404's picture

agreed

jsptrck404
Activity Score 437
Art Director |

| think small |

Silverinha's picture

Nothing to do ith the actual product. Art intersting though.

Silverinha
Activity Score 65
Pianista
Hugo Noguera's picture

7 CREATIVES DIRECTORS????? HAHAHA...that's wrong dudes...

Hugo Noguera
Activity Score 16
Jet Propulsion Lab's picture

It's okay to dream big and let your imagination run wild when brainstorming, but at some point you need to sober up and try to really understand what it is you're selling. I'm willing to go so far as to say this campaign completely misses the target emotionally AND rationally. Being creative for creativity's sake isn't going to impress anybody (well, maybe One Show and Cannes judges.) But certainly not the "green-thumb" audience the ad is intended for.

Right about now, I'm starting to miss all the "spec/scam" Miracle-Gro ads that were FAR more conceptually and emotionally on target...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Disco Munky's picture

Exactly.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

whitespace's picture

well i don't think i've seen a more beautiful fertiliser ad, and that's something.

whitespace
Activity Score 1953
Creative Director
BOOBJOB LOOBCANNON's picture

I quite like this, but not as an ad, just as a piece of artwork.

It's too may leaps away from being relevant, you go 'what's that? oh right, and what's it selling? really? Hmmm. Nah'

It's a nice idea but not for that.

If you want to push your imagination over clarity, change your name to Dolores and start wearing technicolour, ethically produced hemp trousers and do a painting about how a man in the street raped you with his eyes as he walked past or something.

If you want to make ads, make them COMMUNICATE.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

-DaMontana-'s picture

Exactly, it's a nice work for an art director or a illustrator portfolio, but not a great concept, just look at the number of creative directors, how much..7? too many people working. big groups tend to disagree.

-DaMontana-
Activity Score 118
gavioespb's picture
gavioespb
Activity Score 6
miami ad school
ivan's picture

Not really in my opinion.

ivan
Creative Director at Ads of the World
BOOBJOB LOOBCANNON's picture

They are both trees, so they are the same in that sense. Well done! You're a genius!

>:-(

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

R.Stevens's picture

I had to sign up to say that you're right, that is the same idea. The only difference is that the Shame tree is growing a negative and the Jordan tree is growing positives. I prefer the one for the trainers. I'm quite surprised that people can't see the striking similarities between these two concepts.

R.Stevens
Activity Score 2
London
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