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A. J. SMITH's picture

Thats cool.

A. J. SMITH
Activity Score 2822
Rog's picture

Interesting.

Ivan, have you seen the Toyota (Australia) 'black spots' print ad?
It used the same optical/negative illusionary aspect. Very sharp.
Picked up Oz awards a number of years back.

Boony? Hang-the-dj? kre8? sutho?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ivan's picture

No, I haven't seen it. Post it in the exhibition.

ivan
Creative Director at Ads of the World
JPWrites's picture

I think I ruined my mac.

JPWrites
Activity Score 238
Copywriter
Boony wants a beer's picture

Yeah I remember it. Dominated the Caxtons a couple of years ago.

Only thing that ruined it for me was that it'd actually been done for a light company with long lasting globes before that...line said something like "Seems like every time you look away another globe blows".

Boony wants a beer
Activity Score 380
Art Director
pinkusfloydus's picture

How do I shake my monitor up and down? My IT guy will come after me with an AK 47.

pinkusfloydus
Activity Score 90
Copywriter
A. J. SMITH's picture

He used to work here I think.

A. J. SMITH
Activity Score 2822
jennywhx's picture

you're very cool, your IT fellow is even cooler, AK47? HA HA. make me laugh.
i just scroll up and down, haha.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

djspiralz's picture

just shake your head up and down then

djspiralz
Activity Score 491
Copywriter
Minimum's picture

Makes me cross-eyed. And a headache too. And I already felt sick. Thank you AOTW, you made my day!

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ivan's picture

So, is this what learning does to you? Making you dizzy?

ivan
Creative Director at Ads of the World
Minimum's picture

nope, but I got a meeting from the Hang-over from hell. My head hurts so looking at shaking stripes isnt exactly Disneyland for me.
I will look at it as soon as Im a bit straighted out. What does it doe for you then?

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ivan's picture

It doesn't do much to me other than making me extremely frustrated because I expected more than just the black and white lines getting blurred into a gray texture. Am I missing something?

ivan
Creative Director at Ads of the World
JediByKnight's picture

duh-duh-done.

JediByKnight
Activity Score 184
Copywriter
truecopy's picture

Why the signature? - JWT in the upper left corner

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

copyingnobody's picture

In some countries, some clients let the ad agencies sign their work.

You can see it even on the tv ads.

Call it advertisingwithinadvertisingfortheadvertisingagency if you will.

copyingnobody
Activity Score 26
Copywriter
A. J. SMITH's picture

Thats cool.

A. J. SMITH
Activity Score 2822
swiss_adguy's picture

i have used that same effect in 1999…
for martini: “shaken not stirred.” accompanying the launch of the james bond movie.
you could see the martini logo in between the lines, when shaking the ad.

unfortunately, enough the JWT does not work, neither on screen, or as print.

swiss_adguy
Activity Score 36
Creative Director
like.a.boy's picture

“shaken not stirred.” is your ad? Respect bro!
The one up there have no insight and using the effect for the sake of using it.

like.a.boy
Activity Score 227
Art Director
swiss_adguy's picture

thank you like.a.boy!

yep, indeed, it was fun working on that project. particularly working on a very tight budget and creating some serious press release.
we even extended the idea by bringing mini-trampolins to the movie-theaters and having people jumpe up and down…

swiss_adguy
Activity Score 36
Creative Director
teenie's picture

I've shaken it, and all I've got is nausea. What's it supposed to be/say? Looks like a good idea, I just want the punchline!

teenie
Activity Score 1894
Copywriter
addyong's picture

too busy to shake...When it comes to " it takes me too many times to think, interact, digest wat it means" then only hit on me...

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

R®'s picture

done before by martini... shaken not stirred.... not that's an ad

Activity Score 115
Art Director |

Same shit, diff day..

Yokel's picture

And what did I learn?

Not to do everything anyone tells me.

Yokel
Activity Score 604
Art Director
ingolstadt's picture

For the first few person who replied, i can understand your frustration of shaking. But those who's a few post above me..... YOU CAN SCROLL UP AND DOWN RIGHT ?

Anyway, since it's not working on me either. Pity on those who shook their monitors or laptops..... haahhahaha ~

by the way.... what's it really????

ingolstadt
Activity Score 56
Art Director
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