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Sex in the car

Published/Aired: 
March 2007
 Sex in the car

Description

Many Italians have sex in their cars, covering the windows with newspapers.

Photographer: Riccardo Bagnoli.

Caption

Every Saturday night ends up like this.
The best sex movies every Saturday at 11 p.m.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Emanuele Pulvirenti
Copywriter: Anthony Giannone
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mrtalented's picture

another lame idea from a lame campaign. next please.

mrtalented
Activity Score 2171
Creative Director
Seixas's picture

haha
newspaper in the window?
ok. no.

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

ivan's picture

You know why the newspaper is in there, don't you?

ivan
Creative Director at Ads of the World
Corona Raymaker's picture

Ok, if nobody else is so honest and self-confident - I am.
NO goddamit, I do not know. Explain it to me^^

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

ivan's picture

In Italy they cover the windows of cars with newspaper from the inside, so they can have sex inside.

ivan
Creative Director at Ads of the World
ilrapa's picture

ya, right, expecially the Gazzetta dello sport, a pink newspaper about... sport.

ilrapa
Activity Score 6
Art Director
Jet Propulsion Lab's picture

Ahhh, well-informed fornicators!
I hope they don't try lighting up those cigarettes in there afterwards.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Corona Raymaker's picture

Now that you mention it - It's written down under the picture ^^
I got myself a habit to not watch that area ...

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Rog's picture

At last! An Italian ad that nails it.
Molto bravo, Ivan.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jungleraven's picture

alrite i got it...in Italy if u wanna have (safe)sex in a car,
u need a condom n a newspaper...
well...th ad might make sense for the region it ws made for...

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Bricconcello's picture

Ma sti cojoni cò sti luoghi comuni hanno rotto le balle...ma poi sò tutti indiani e taiwanesi che cazzo ne devono capì...in italy we use a condom yes,in india you use a plastic bag?

Bricconcello
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