March 2007

What goes around, comes around.
Sewage, industrial waste and carelessness are the principal causes of pollution. Protect the oceans, the beaches and the environment.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Bernardo Romero
Copywriter: Daniel Duarte
Illustrator: Otávio Rios

Comments (19)

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B128's picture
Activity Score 392

Shit is nutritious to the fish. It's what makes them taste so good.

liar's picture
Activity Score 384

Are you sure?

levilevi's picture
Activity Score 58

In my case yes. I only shit roses and brown sugar. It's edible.

Afronuts's picture
Activity Score 136

well...shit happens.'s picture
Activity Score 1021

this one i lioke very mucho.
great idea with the shitting guy

fei's picture
Activity Score 38

What's wrong with shitting in the toilet?
Tell me where else I'm supposed to do it. I probably drink water with fish shit in it.

Shut Theory's picture
Shut Theory
Activity Score 515

"carelessness", thats whats wrong with shitting in toilets :) so be sure to take toilet paper in with ya

adstrike's picture
Activity Score 334

This ad is telling me not to shit in toilets, GUAO shiting… what a insight.

malungo's picture
Activity Score 2

it's not about where you are shitting, it's about where your shitting is being delivered. the fish shit has been in the water for
million years, it should be there. but human shit not.

adstrike's picture
Activity Score 334

hummm but the body copy is telling me: carelessness is the principal cause of pollution, protect the oceans and bla bla bla so is not telling me to do something against the company's, is telling me that what I do comes back to me.

this ad is forced in the campaign, no one can stop shiting.

ramen's picture
Activity Score 60

you are what you shit...?

mOjO jOjO's picture
mOjO jOjO
Activity Score 17

I dont think I will want to eat fish anymore...

Yeminius's picture
Activity Score 151

I like this one !

brandsurgeon's picture
Activity Score 693

Think about it... if we stopped shitting, then fish would die of hunger... if fish died of hunger... vegetarians would die of hunger :D
What a hungry world this would be. oh, shit! I gotta use the loo. Brb.


Most times, worst enemies used to be best friends...

Minimum's picture
Activity Score 1430

Vegetarians that eat fish are pretty naif. Fish too is meat.

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

simone's picture
Activity Score 187

Brilliant campaign. Might get one of those lions.

Totto's picture
Activity Score 685

EAT SHIT HAHAHA>>> nice comic strip.

Intelligent ads are the need of the hour.

heritage85's picture
Activity Score 180

What a piece of sh*t...

jackmancer2017's picture
Activity Score 6992

It's weird. What do they want? Stop us from using the toilet?