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Rolling pin

Agency Network: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by TBWA, Brazil for Sete Léguas, within the category: Fashion.

Fire has just become less dangerous

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Andre Laurentino, Victor Sant'Anna, Felipe Luchi, Jaques Lewkowicz
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda

Comments (16)

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Highest Rated

funky_frogii's picture
funky_frogii
Activity Score 2538

i love this........coooooooooool......oops .....hot

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sumsum's picture
sumsum
Activity Score 613

OMG what a silly line!!!!!!!!!!
i understand the idea but saying that fire become less dangerous is dangerous.

Wordnerd's picture
Wordnerd
Activity Score 6692

- specially when you just talk about boots. what the hell? ok, i'm not the target but this is a redicolous overpromise and deadly for a special interest product

copywriter.txt's picture
copywriter.txt
Activity Score 828

This isn't overpromise for me. It's humor for god sake.

I can't imagine a firefighter seeing this ad and thinking: "Nice! Now i can enter at a fire naked only using this boots."

People are putting a huge responsibility in advertising nowadays.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Spot on. I think this is some lovely work.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

ZZbottom's picture
ZZbottom
Activity Score 111

"could/can become" instead of "has just become" could put out overpromising.

zzbottom

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

No. No no no no no no!
Don't change a THING!! This is good as is.

jazarah's picture
jazarah
Activity Score 1262

yea you are right, it is silly

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

You're right everyone, it is indeed silly. And it its no work of genius, but it does work. Great Success|!

We're going to need more lube.

funky_frogii's picture
funky_frogii
Activity Score 2538

i love this........coooooooooool......oops .....hot

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

nicoruk's picture
nicoruk
Activity Score 107

make me smile!
nice one!

theanc's picture
theanc
Activity Score 2783

Bad concept, bad execution bad idea. This is a fucking good job and they wasted it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Zemane's picture
Zemane
Activity Score 284

All right, Augusto.
I took a look at your carbonmade, and i noticed that you have a lot to teach us!
Grow up.

"Talent is luck. The important thing in life is courage."

maddoxx's picture
maddoxx
Activity Score 73

heyheyheyheyhey
good comment 'mr. castanhodo'
c'mon 'augusto' this campaign is just fucking great.
and i insist this is potential cannes winner...

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Lame. Neeexxttt.

Tomads's picture
Tomads
Activity Score 15

silly, but funny. It works to me.

reactor's picture
reactor
Activity Score 294

Good photography. Good ad.

Reactor

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