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Ice cream

Campaign
Agency Network: 
Published/Aired: 
June 2009
Sensodyne Print Ad -  Ice cream

Also From This Campaign 2

Description

Print advertisement created by Grey, Brazil for Sensodyne, within the category: Health.

Caption

For sensitive teeth.

Advertising Agency: MatosGrey, Brazil
Creative Directors: Silvio Matos
Copywriters: Silvio Matos
Art Director: Guy Costa
Art Buyers: Gustavo Santos, Bruna Tombolatto
Advertiser's Supervisor: Tim Wright
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Highest Rated

qd's picture

this one works better than the empty cup.
good idea though.

qd
Activity Score 20
Creative Director at publicis caribbean
Guest's picture

I feel the pain just to watch. great work.

Guest
Guest's picture

i showed my theeth to the screen immediately.

Guest
Guest's picture

Good. It's so easy to fall into tired old cliches for this brand - it is a favourite student brief and we have all seen toothpaste on wire brushes executions. You have found a fresh new cliche (this is praise, not sarcasm). Well done.

Guest
Guest's picture

looks like FIFA trophy, didn't understand the concept.

Guest
Guest's picture

love this 1

Guest
Disco Munky's picture

Consider this idea stolen. It's the sort of thing we're going to see repeated from now on. Nice work.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

nice executian and idea.

Guest
qd's picture

this one works better than the empty cup.
good idea though.

qd
Activity Score 20
Creative Director at publicis caribbean
Guest's picture

Copiaram da Bronx.

Guest
Joel's picture

cheap execution and the idea isn't so good.

Joel
Activity Score 17
Copywriter
NomadDCLXVI's picture

ohhh!
so easy :)
already feel that disgusting pain -.... ohhh

this really hurts.

only objection from my side is that I don't believe that using Sensodine would help me to take a bite from this one

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

rolling.stone's picture

nice

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

munirgee's picture

Nice Idea, I love it

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

so good!

Guest
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