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Behind German Walls, Blue

Agency Network: 
Published/Aired: 
August 2016
Description: 

Print advertisment created by Dojo, Germany for Senat of Berlin, within the category: Public Interest, NGO.

Sometimes you don't notice it at first glance. Every fourth woman in Germany is a victim of domestic violence. Don't look away. Help and self-help: www.behind-german-walls.com

Advertising Agency: DOJO Advertising Agency, Berlin, Germany
Creative Director: Joachim Bosse
Art Directors: René Bieder, Sarah Grote
Copywriters: Joachim Bosse, Dominic Czaja
Illustrator: Sarah Grote
Concept: Joachim Bosse, Dominic Czaja, Yassin Taibi

Comments (12)

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Highest Rated

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Really like this serie!

If the message is "classical", the way to say it is very impactful ! My preference goes to the red one yet!

Juank Franco's picture
Juank Franco
Activity Score 15

I noticed it at first glance... It shouldn't be so obvious...

Dzsoi's picture
Dzsoi
Activity Score 8532

Agree. Big fists all over the wall, doesn't work with this headline at all.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

I didn't notice it at first, cause I was reading the copy. Could have been less prominent but I love the idea!

Guest's picture
Guest

I like it. I saw this one in real life on a billboard. Didn't get the fists at first glance and was really amazed afterwards. The other ad (the red one) is more detailed. Good work!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I agree with Jack. Nice campaign.

Guest's picture
Guest

again sth. hidden in patterns... old approach

HappyHour's picture
HappyHour
Activity Score 2381

Direct hit with the message.

Guest's picture
Guest

No, this is bad. The message is a tired, typical, "Hey, did you notice that there's domestic violence?" Of course I know, you idiot. Now give me a reason to care. Tell me something I didn't know or hadn't thought about yet. Which the other campaign, the Facebook app after this, does.

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Really like this serie!

If the message is "classical", the way to say it is very impactful ! My preference goes to the red one yet!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Like the campaign, would like some of this wallpaper.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Janae's picture
Janae
Activity Score 385

saw this campaigne on citycards in berlin. very good one.

Guest's picture
Guest

I saw a campaign like this some time last year. It was for an bug extermination company. I think it was in Comm. Arts magazine.

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