Agency Network: 
July 2013

Print advertisment created by DDB, Singapore for Selleys, within the category: Office Equipment.

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriters: Adrian Yeap, Karn Singh
Art Director: Wu Yangwei
Illustrator: Mirage
Account Supervisor: Rowena Bhagchandani
Account Manager: Sim Yungying

Comments (14)

Log in or register to post comments's picture
Activity Score 59

Oh, I was wondering why there was a broken stuff.

Life itself doesn't have meaning, which should be created by ourselves.

Elson Miguel's picture
Elson Miguel
Activity Score 110

I really like ads that don't need any words or strap lines. Really like all three.

monoliz's picture
Activity Score 1304


uncertaintly's picture
Activity Score 223

Not an amazing ad, but the photoshop is.

ancana22's picture
Activity Score 276


Maxster's picture
Activity Score 67

Love the handicraft. But the benefit of the product? Glues parts together yes.. And then..?

andylefty's picture
Activity Score 4535

Lol it's GLUE. What else would you like from it?

certaintly's picture
Activity Score 3994

it's not a bad comment actually.
this is a simple visual resolution. a new and creative and appealing visual explanation of the product, but it has no deep thought behind it.
and it CAN be done with glue.
take the glue ads that showed an old man with his toy robot (in life-size) or with the life size porcelain doll. there, they showed the product benefit, but also went a step further by showing a deeper thought, namely that this glue can bring back your childhood toys and potentially make you feel like a kid again, give you a moment of nostalgia.

punit.rathor's picture
Activity Score 230

Superb boss!!

josh n.'s picture
josh n.
Activity Score 484

Great ad!

tmiltoln's picture
Activity Score 61

Too good! Specially artwork! Idea as well.

David Gor's picture
David Gor
Activity Score 673
Tapper's picture
Activity Score 490

idea is not clear:

super glue can make anything come together
super glue can make anything come back together
superglue can bring things that don't want to be together - together

its just not succinct ... disjointed .. there's three or more loose ideas going on ...