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Bear

Campaign
Agency Network: 
Published/Aired: 
October 2011
Selk'bag Print Ad -  Bear

Also From This Campaign 2

Description

Account Manager Erick Krohn

Print advertisement created by Ogilvy, Chile for Selk'bag, within the category: Recreation, Leisure.

Caption

Free to move

Advertising Agency: Ogilvy & Mather, Chile
Chief Creative Officer: Cesar Agost Carreño
Creative Directors: Francisco Camacho, Nicolas Neumann
Art Director: Gabriel Izquierdo
Copywriters: Nicolas Neumann, Felipe Abufhele, Miguel Muñoz, Boris Rojas
Illustrator: Edgardo Contreras
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cvchitale's picture

Beautiful art.....very beautiful.....those sunrays are simply disarming....n soothing...

cvchitale
Activity Score 1418
Copywriter
Lamiless's picture

Good product Good art...but first idea.

Lamiless
Activity Score 17
Abhishek Parikh's picture

Nice.

Abhishek Parikh
Activity Score 568
feysal's picture

very awesome illustration style

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

JeffGreenhouse's picture

I love it! I especially love how idyllic the forest is. You can almost hear the strains of "Morning Mood" (that classical song they always used for beautiful nature scenes in Looney Tunes) playing in the background before the bear comes tearing through the tent.

JeffGreenhouse
Activity Score 310
MindDrift's picture

Just because it's simple, it doesn't mean it's a first idea.
Great concept + great art = winner.

MindDrift
Activity Score 1170
Graphic Designer
sandalo's picture

agree. Many times the best result looks like it was not hard thought about it. but design is a PROCESS not the result

sandalo
Activity Score 6
Art Director
Nike Diesel's picture

Lovely work. Kudos to the illustrator.

Nike Diesel
Activity Score 13630
Art Director
mikele's picture

Excelente

mikele
Activity Score 15
Creative Director
certaintly's picture

ive noticed that whenever an ad has good art, people on here think it's better than it actually is.

this is nothing more than a simple idea; a correct ad with good art.

certaintly
Activity Score 3994
ItMatters's picture

that's because the art is better in this case, otherwise compliments will be on the idea or concept. my guess. :)

ItMatters
Activity Score 2167
Spanky's picture

Personally, it takes me all of half a second to get out of my sleeping bag. The real benefit to me would be staying warm when it's freezing at night and you have to move around. Regardless, I don't think this would be very comfortable to sleep in.

Spanky
Activity Score 4899
Other
kleenex's picture

art is solid

kleenex
Activity Score 51110
Web Designer/Developer
ivanm16's picture

Nice product. Like the art a lot. I think would be better if we see the solution not the problem.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
sumit98207's picture

i loved the illustration

sumit98207
Activity Score 58
Art Director
Mongoose's picture

10/10

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

outdoorilla's picture

Love the simple idea of execution, especially the small act on the right-bottom support the copy a lot. cuz the art can only draw the attention at first before people understand how's the product looks like.
Also people like bear, so many people like this ads if compare to bees.

outdoorilla
Activity Score 50
MicheleVirgilio's picture

Very good ad, concept, execution and message. like

MicheleVirgilio
Activity Score 2617
thedesignaddict's picture

Sleeping bag, or no sleeping bag - that guy's dead. I'm just sayin'.

Art: 9/10
Idea: 5/10

thedesignaddict
Activity Score 5403
Art Director at Freelance
yeayea1412's picture

nice

yeayea1412
Activity Score 48
Bob08's picture

It's only free to escape; too little as an idea.
Awesome illustration.

Bob08
Activity Score 749
NatsN's picture

Bang on the art direction...

NatsN
Activity Score 164
Copywriter
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