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Wake up, 3

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by BBDO, Thailand for Seiko, within the category: Personal Accessories.

Advertising Agency: BBDO Bangkok, Thailand
Creative Directors: Suthisak Sucharittanonta, Subun Khow
Art Director: Badin Limapornvanich
Copywriter: Nucharat Nantananonchai
Illustrator: Omni Vision
Photographer: Omni Vision
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Highest Rated

bknowlden's picture

Nice work, love the campaign.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

quinton_sential's picture

Brilliant campaign.

quinton_sential
Activity Score 64
Art Director
hollywood's picture

What!? There are watches with alarms now??

hollywood
Activity Score 103
Copywriter
alvinpck's picture
alvinpck
Activity Score 1467
Art Director
bknowlden's picture

Nice work, love the campaign.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

ahpitt's picture

Good! Simple yet effective.

ahpitt
Activity Score 342
Art Director at Art Director
i am zero's picture

its seen before somewhere... i think on worth1000....

pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

hadrianapolis's picture

I think useless ideas... I am trying to turn off or snooze the clock, okay but what a relation with a rat trap??

hadrianapolis
Activity Score 733
Kateter's picture

this alarm clock will wake you so fast as if you got your fingers stuck in mouse trap (or if you hit a cactus or touch a hot coal). that's the idea in this campaign.

Kateter
Activity Score 2029
Copywriter
hadrianapolis's picture

Thanks for explanation, but i'm trying to say, idea in this work, you are awaken through touching to the alarm clock, thats the relation. Not through it's voice to which wake you up. So i'm starting to think about clocks shape, sense of touch or else... There isn't a meaningful relationship between the voice, 'cos i'm not jumping up just after to touching to the clock, i'm jumping up just after hearing the voice...

ı dont know if i exactly expressed my point of view...

hadrianapolis
Activity Score 733
pierrelastname's picture

yes, also i saw before !

pierrelastname
Activity Score 2869
Copywriter
jacaranda's picture

Nice work ;-)

jacaranda
Activity Score 88
not applicable |

copywriter out!

jacaranda's picture

Also i saw before? What language is that? Well I need go now - hahaha

jacaranda
Activity Score 88
not applicable |

copywriter out!

Fabian Kirner's picture

GREAT!

Fabian Kirner
Activity Score 270
Creative Director
Audrius Kubrik's picture

lovely. makes me jealous. cactus is the best, mousetrap is good and the fire is a 'third brother'

Audrius Kubrik
Activity Score 828
Vilnius
copywriter.txt's picture

Spec for sure. But it's very nice.

copywriter.txt
Activity Score 828
Copywriter
feel's picture

just some noise: i will not wake up when the alarm starts, but only when i try to turn off or snooze the clock... and i will pay for that with pain.

feel
Activity Score 168
Marcela Cáceres's picture

Exactly!! It doesn't work for me... But apparently everyone else gets it the other way around so...

Marcela Cáceres
Activity Score 108
drsworld's picture

Awakening could be more comfortable... why you have to start the day with a bad and angry feeling... OK, your answer would be 'because you have to start and because that's the product working':). maybe something enough pleasant to open your eyes :) dunno... maybe the problem i see here is the product itself.

drsworld
Activity Score 14
Zeus's picture

Very Good, i really like it!!

Zeus
Activity Score 906
somewhere
FlyingDogs's picture

Brilliant!

FlyingDogs
Activity Score 968
Copywriter
alfredo's picture

nice spec ad.

alfredo
Activity Score 558
Art Director
casualtyofdesign's picture

The ads are definitely eye catching and cool I’m just a little unclear about what the actual message is.

Don’t get me wrong I love the ads, I like the concept but its just a little unclear… (to me anyways) what it is exactly that they’re saying. Are they exploiting the fact that their alarm clocks are so loud its like this waking up? You’re sure to get out of bed with this alarm clock.

The one thing that is missing from the ad is a URL to a website. In todays advertising world I think its just a shame to not have your website on everything even if in super small type. Placing their website URL on this ad could have potentially brought in thousands of hits to their website and potentially thousands of dollars in sales.

Overall I really like the ad campaign its a very unique, an original idea that I’m sure other companies are bound to copy and imitate. Great work BBDO!

Michael "Mr.

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

ernesto p's picture

come on!!!
isn´t good
isn´t brillant
it´s only a bad joke, come on people!!

ernesto p
Activity Score 76
casualtyofdesign's picture

Anne,

Bad joke, smad joke...

They hired an advertising agency to do this (joke) and I would imagine paid top dollar, what do you mean come on? This forum has postings of ADVERTISEMENTS label them viral, jokes or whatever we're all here to comment on them good or bad.

And you spelled (brilliant) incorrectly.

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

ad-icto's picture

que alquien me explique porque sinceramente no entiendo que es esto, es una comparacion??? tener un seiko es como querer apagar el despertador y que haya un trampa??? es este el atributo de este reloj? no se puede apagar la alarma o te da una descarga cuando pensas en dormir 5 minutos mas??

Is that somebody explains because sincerely I do not understand that it is this, a comparison??? Is to have a seiko like to want to extinguish the alarm clock and that there is a trampa??? There is this the attribute of this clock? It is not possible to extinguish the alarm or gives you an unload when you think in sleeping 5 minutes more??

ad-icto
Activity Score 70
Art Director
slip's picture

mmmmmm nice.

*****

slip
Activity Score 919
designer |

SJB

tencent's picture

creative

tencent
Activity Score 7

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