Wake up, 3

Agency Network: 
July 2008

Print advertisment created by BBDO, Thailand for Seiko, within the category: Personal Accessories.

Advertising Agency: BBDO Bangkok, Thailand
Creative Directors: Suthisak Sucharittanonta, Subun Khow
Art Director: Badin Limapornvanich
Copywriter: Nucharat Nantananonchai
Illustrator: Omni Vision
Photographer: Omni Vision

Comments (27)

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Highest Rated

bknowlden's picture
Activity Score 3647

Nice work, love the campaign.

quinton_sential's picture
Activity Score 64

Brilliant campaign.

hollywood's picture
Activity Score 103

What!? There are watches with alarms now??

alvinpck's picture
Activity Score 1467
bknowlden's picture
Activity Score 3647

Nice work, love the campaign.

ahpitt's picture
Activity Score 342

Good! Simple yet effective.

i am zero's picture
i am zero
Activity Score 142

its seen before somewhere... i think on worth1000....

pashya is zero

hadrianapolis's picture
Activity Score 733

I think useless ideas... I am trying to turn off or snooze the clock, okay but what a relation with a rat trap??

Kateter's picture
Activity Score 2029

this alarm clock will wake you so fast as if you got your fingers stuck in mouse trap (or if you hit a cactus or touch a hot coal). that's the idea in this campaign.

hadrianapolis's picture
Activity Score 733

Thanks for explanation, but i'm trying to say, idea in this work, you are awaken through touching to the alarm clock, thats the relation. Not through it's voice to which wake you up. So i'm starting to think about clocks shape, sense of touch or else... There isn't a meaningful relationship between the voice, 'cos i'm not jumping up just after to touching to the clock, i'm jumping up just after hearing the voice...

ı dont know if i exactly expressed my point of view...

pierrelastname's picture
Activity Score 2869

yes, also i saw before !

jacaranda's picture
Activity Score 88

Nice work ;-)

jacaranda's picture
Activity Score 88

Also i saw before? What language is that? Well I need go now - hahaha

Fabian Kirner's picture
Fabian Kirner
Activity Score 270


Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

lovely. makes me jealous. cactus is the best, mousetrap is good and the fire is a 'third brother'

copywriter.txt's picture
Activity Score 828

Spec for sure. But it's very nice.

feel's picture
Activity Score 168

just some noise: i will not wake up when the alarm starts, but only when i try to turn off or snooze the clock... and i will pay for that with pain.

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Exactly!! It doesn't work for me... But apparently everyone else gets it the other way around so...

drsworld's picture
Activity Score 14

Awakening could be more comfortable... why you have to start the day with a bad and angry feeling... OK, your answer would be 'because you have to start and because that's the product working':). maybe something enough pleasant to open your eyes :) dunno... maybe the problem i see here is the product itself.

Zeus's picture
Activity Score 906

Very Good, i really like it!!

FlyingDogs's picture
Activity Score 968


alfredo's picture
Activity Score 558

nice spec ad.

casualtyofdesign's picture
Activity Score 108

The ads are definitely eye catching and cool I’m just a little unclear about what the actual message is.

Don’t get me wrong I love the ads, I like the concept but its just a little unclear… (to me anyways) what it is exactly that they’re saying. Are they exploiting the fact that their alarm clocks are so loud its like this waking up? You’re sure to get out of bed with this alarm clock.

The one thing that is missing from the ad is a URL to a website. In todays advertising world I think its just a shame to not have your website on everything even if in super small type. Placing their website URL on this ad could have potentially brought in thousands of hits to their website and potentially thousands of dollars in sales.

Overall I really like the ad campaign its a very unique, an original idea that I’m sure other companies are bound to copy and imitate. Great work BBDO!

Michael "Mr.

Michael "Mr. Echo" Roberson

ernesto p's picture
ernesto p
Activity Score 76

come on!!!
isn´t good
isn´t brillant
it´s only a bad joke, come on people!!

casualtyofdesign's picture
Activity Score 108


Bad joke, smad joke...

They hired an advertising agency to do this (joke) and I would imagine paid top dollar, what do you mean come on? This forum has postings of ADVERTISEMENTS label them viral, jokes or whatever we're all here to comment on them good or bad.

And you spelled (brilliant) incorrectly.

Michael "Mr. Echo" Roberson

ad-icto's picture
Activity Score 70

que alquien me explique porque sinceramente no entiendo que es esto, es una comparacion??? tener un seiko es como querer apagar el despertador y que haya un trampa??? es este el atributo de este reloj? no se puede apagar la alarma o te da una descarga cuando pensas en dormir 5 minutos mas??

Is that somebody explains because sincerely I do not understand that it is this, a comparison??? Is to have a seiko like to want to extinguish the alarm clock and that there is a trampa??? There is this the attribute of this clock? It is not possible to extinguish the alarm or gives you an unload when you think in sleeping 5 minutes more??

slip's picture
Activity Score 919

mmmmmm nice.



tencent's picture
Activity Score 7


Made in China