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Security

Published/Aired: 
June 2007
 Security

Description

Advertising Agency: Craverolanis, Buenos Aires, Argentina
Executive Creative Directors: Juan Cravero, Darío Lanis
Creative Directors: Juan Pablo Lufrano
Copywriters: Juan Pablo Lufrano
Art Directors: Juan Pablo Lufrano
Photographer: Buenavista Fotografía
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
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postman's picture

"COFFEE KNOCKS OUT SECURITY OFFICER - THIEFS ESCAPE!"

postman
Activity Score 951
Other
Kateter's picture

already done :) cannes lion in 1998 for some dutch coffee. just that the guard enjoyed the aroma so much that thiefs escaped. wonderful wonderful twist.

Kateter
Activity Score 2029
Copywriter
afterbyrne's picture

It doesn't say to me "awake" it says "bitch slapped"

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

Yokel's picture

It doesn't say to me awake, rather the hand is holding his head up. Would be better if the feeling of a slap came across more.

Yokel
Activity Score 604
Art Director
creative420's picture

he he.. this is hilarious. Good execution too..

creative420
Activity Score 279
Copywriter
I think Im good tats why Im here's picture

nice idea - but looks more like a rub (to make you snooze) than a slap (to wake you up).

I think Im good...
Activity Score 48
Copywriter
Beatboxer's picture

It's a shake, not a slap.

I like the idea very much, but this execution is a bit poor, in my opinion.

Beatboxer
Activity Score 1517
Copywriter
Marucuturu's picture

Come on people, you can see the veins across his face, the cap falling from the head because of the movement caused bby the slap... You are getting extremely picky on things that don´t deserve it.

I like this campaign, it's simple and well executed.

Regards.

Marucuturu
Activity Score 120
Copywriter
fractalrene's picture

Great art direction with a literal idea behind. Awesome. Well done!

fractalrene
Activity Score 1504
Copywriter
gracey's picture

hahahhaha! awesome!

gracey
Activity Score 100
Other
bottleHeD's picture

DOn't crib people, it gets the point across. Coffee so strong, it gives you a kick. In this case a slap/jolt.

bottleHeD
Activity Score 90
Art Director at OgilvyOne
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