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Monster Hands, 4

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Matriz, Brazil for Secretaria Estadual Da Saúde, within the category: Public Interest, NGO.

Caption

Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.

Advertising Agency: Agência Matriz, Porto Alegre, Brazil
Creative Directors: Roberto Philomena, Telmo Ramos
Art Directors: Jorge Appio, Paulo Moraes
Copywriter: Magali Moraes
Illustrator: Fescher Neoilustração
Photographer: Raul Krebs
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Highest Rated

silvi's picture

Bad

silvi
Activity Score 4172
Copywriter
Molecule's picture

LOVE the illustrations! Smart and fun.

Molecule
Activity Score 435
Copywriter
ossman's picture

well executed

ossman
Activity Score 29
Graphic Designer
jamesrothenburg's picture

Could have done these as hand shadow puppets, maybe would have been more dramatic.

jamesrothenburg
Activity Score 554
Art Director
funky_frogii's picture

good idea man.....

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
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andyStock's picture

I like these, and this is my favourite in the series. Smart, simple and fun - there are too many adverts that get all serious about washing your hands, I like the fun aspect to these adverts, and for that reason I think they actually get the message across even better.

andyStock
Activity Score 666
joelapompe's picture

again and again and again... every year we have a painted hands idea coming up!!!
http://www.joelapompe.net/2007/10/29/painted-hands-haut-les-mains-12/

joelapompe
Activity Score 3853
everartz's picture

funny and well executed.. thumbs up!

everartz
Activity Score 7613
Art Director |

| everartz |

Phil Lestino's picture

Good...gets the message across...most people that see this won't think 'oh my god not another hand painted to look like an animal' they will think 'oh that's good, musyt remember to wash my hands.

Phil Lestino
Activity Score 1684
Lizaad's picture

Nice

Lizaad
Activity Score 146
Art Director at Verdant Zeal
silvi's picture

Bad

silvi
Activity Score 4172
Copywriter
mattlittlegym's picture

Ummm...... AT&T......?

mattlittlegym
Activity Score 342
Advertising
grafikaholic's picture

Good message. However, the art direction is not relevant to the concept.

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grafikaholic
Activity Score 23
Public Relations
atb2005's picture

It is relevant to the concept.. and I explained this in my post for one of the other ads.. We have hands and we have bacteria sticking to hands.. So there's some connection there. What's the connection between At&t and hand painting?? Yeah, I know hands hold phones, but so what? Here, the bacteria are demonstrated in a creative manner.. In general, you can't see that stuff with the naked eye..

atb2005
Activity Score 13557
raulbanderas's picture

nice art

raulbanderas
Activity Score 357
That guy from the office's picture
That guy from t...
Activity Score 266
Copywriter at Freelance
rolling.stone's picture

these ads might not be new concept (and certainly are not)

but hopefully should be effective

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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