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Lung cancer. You know how this story begins.

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Published/Aired: 
December 2011
Secretaria de Saúde de Pernambuco Print Ad -  Lung cancer. You know how this story begins.

Description

Print advertisement created by RGA, Brazil for Secretaria de Saúde de Pernambuco, within the category: Public Interest, NGO.

Caption

Smoking can cause many health problems, such as lung cancer.

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: David Alfonso Suárez, Lenilson Lima
Copywriter: Ricardo Santiago
Illustrator: David Alfonso Suárez
Photographer: Wilton Marcelino
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jponino's picture

weak

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
andylefty's picture

Illustration's a bit difficult to untangle.

Everyone knows smoking is bad.

I'm not coming away with any new convincing argument.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
iambusy's picture

very very tough to convince no smoking via an ad...

iambusy
Activity Score 2219
Copywriter |

busy.

Hadrons's picture

it's about reminding us what we used to know , like dusting off the memory shelf. as for it self it's ain't bad, but - no extra.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mr.x's picture

interesting ad. made me look through all the illustrations. I don't think it does the job though, but then again, non smoking campaigns never work.

mr.x
Activity Score 998
Forsbergs Skola
MicheleVirgilio's picture

Not so bad.

MicheleVirgilio
Activity Score 2617
Wordfruit's picture

People know that smoking causes health problems. There's not even anything here that shocks. Illustrations rather than photography make it less real. This poster is just a decoration on the wall.

I don't know a lot about addiction, but maybe the only way an ad is going to help people give up smoking is by focusing on people who are already trying to give up (which I guess is probably a good number of people) -- and give them something that will help them with what they are trying to do.

Wordfruit
Activity Score 1023
charithco's picture

nt interesting.

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

jackblack's picture

It's a nice illustration but nothing more.

jackblack
Activity Score 2357
Art Director
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