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Tortoises

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Grey, France for Seat, within the category: Automotive.

Caption

Altea Freetrack 4x4. Suitable for families.

Advertising Agency: Grey, Paris, France
Executive Creative Director: Frédéric Temin
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Copywriter: Luissandro Del Gobbo
Images: Bespoke images
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kleenex's picture

OMG!!!

Sex sells, but I do not think this is what they were talking about.

kleenex
Activity Score 51078
Web Designer/Developer
colombiad's picture

me parece que esta mal aplicada la idea.

colombiad
Activity Score 34
AdBuzzer's picture

It's a really bad idea to use a turtle in an ad for a car. Do they really want me to think that the car is like a turtle (i.e. slow)?

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

atb2005's picture
atb2005
Activity Score 13557
CuriousPencil's picture

No.

CuriousPencil
Activity Score 4225
Copywriter
dbor's picture

Animal planet???

dbor
Activity Score 1455
ace85le's picture

Err..... ok...

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture

it´s very interesting how they took the cliché of all 4x4 (finding animals having sex, or doing humans thing, etc, etc) ads to say this one is family friendly.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
youngilvy's picture

Car sex = Animal ==> Seat. just for family ?

youngilvy
Activity Score 142
Creative Director
MidasTouch's picture

Option n°78 for any ad (use in case of non-inspiration, little tiredness): show animals/puppets/toys having sex.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Lodi2's picture

I don't get it.

Lodi2
Activity Score 19
Fran6's picture

Great !

Fran6
Activity Score 5
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