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Eagle

Campaign
Agency Network: 
Published/Aired: 
November 2012
Sears Print Ad -  Eagle

Also From This Campaign 2

Description

Print advertisement created by Lg2, Canada for Sears, within the category: Professional Services.

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Accountants: Sandie Lafleur
Illustrator: Marc Rivest
Photograph: Marc Couture
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Highest Rated

isaac.barrera's picture

first idea! and... i don't get the shadow down the mask. is it floating on air?
I don't like it

isaac.barrera
Activity Score 50
willrust's picture

YAAAAAAAAAAWWWWWN

willrust
Activity Score 40
Creative Director at Ogilvy
Anne's picture

The use of an eagle and a lynx isn't a new for "good vision", but as a mask with the branches, it makes it totally new. I really like it.

Anne
Activity Score 508
Art Director
Crash's picture

I like it!!! Simple

Crash
Activity Score 193
Art Director at autodidacta
Roger Keynes's picture

and done better :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

I agree.

kleenex
Activity Score 51815
Web Designer/Developer
certaintly's picture

dumb

certaintly
Activity Score 3994
iboo's picture

actually the idea is different with your "doooooooooooone" ads.

here it says : "see as an eagle"
the other one says : "even an eagle could see better"

different idea, different execution

iboo
Activity Score 43
pierrelastname's picture

same logic, same idea, just different text, but analogy exactly 100% the same. Sorry.

pierrelastname
Activity Score 2869
Copywriter
Anne's picture

Yes, the use of an eagle for optics has been done before. As a mask like this, no. Therefore, it makes it new. By the way, your comments are not very reinventive.

Anne
Activity Score 508
Art Director
wave's picture

like!!!!

wave
Activity Score 471
ramitallica's picture

favorited

ramitallica
Activity Score 32
Art Director
Roger Keynes's picture

it's weirdly likeable.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

karruza's picture

i like this better than the done one, simple and so imaginable, i like it.

karruza
Activity Score 288
Bob08's picture

Good linkage.

Bob08
Activity Score 749
Meredith Singh's picture

Wouldn't be surprised to see these at least shortlisted at Cannes.

Also, I think these get the point across much more succinctly than the ads mentioned in the comments above.

Meredith Singh
Activity Score 407
Art Director
Meredith Singh's picture

Just for the record.... shortlisted at Cannes.

Meredith Singh
Activity Score 407
Art Director
isaac.barrera's picture

first idea! and... i don't get the shadow down the mask. is it floating on air?
I don't like it

isaac.barrera
Activity Score 50
Lisbon freak's picture

The mask idea is totally new. Simple and strong.

Lisbon freak
Activity Score 496
Creative Director at Toronto
kapu's picture

I think good ideas can be recurring. Still this is an idea working and well done.

kapu
Activity Score 9
Art Director |

art design & graphic direction
www.silviacapurro.com

SoCH_TO's picture

Nice work !!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

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