Comments (14)

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joelapompe's picture
Activity Score 3853

stolen from a student work made in 2001. You can see it here :

DarkSide's picture
Activity Score 1066

The student work has a more interesting visual...but in both cases i don't see what they mean.
With this gear you'll be closer to nature? is that it?

Chris's picture
Activity Score 1935

youve got to wonder how many good ideas are ripped off from students hitting around their work to agencies.

klaussnow's picture
Activity Score 1645

so true it hurts the heart.

... its already been done...

addyhoch10's picture
Activity Score 2592

this is not how i want to spend my camping holiday.
i agree, the message's not that clear and that line doesn't really explain it either.

creative_assylum's picture
Activity Score 134

what a coincidence.

'great minds think alike'

very alike

melocoton's picture
Activity Score 987

jaa!! que??

bright rhino's picture
bright rhino
Activity Score 118

The student visuals look much, much better than these. They work best as a photographic series. Don't try and force fit them into an ad.

andysceptic's picture
Activity Score 22

Ivan?? Are you going to respond?

We've seen a lot of ideas borrowed and even the same ideas thought up without realising it - which really is just the nature of advertising.

But personally, seeing this sort of blatant stealing makes me sick. Why are we hero'ing this campaign on 'Ads of the World'?

If it wasn't so publicly humiliating for Leo Burnett South Africa, I'd suggest taking it down.

Shame, Shame, Shame!

addyhoch10's picture
Activity Score 2592

who's heroing it?

Ron Jeremy's picture
Ron Jeremy
Activity Score 92

Yeah. It's a crying shame when creatives just trawl the net ripping off other people's ideas. I mean change it by fifty percent at least. But just slapping on a logo and a lame line is plain lazy. We all see this stuff on youtube or we get emailed it long before some hungover creative decides to rip it off.

Chris's picture
Activity Score 1935

Its unfortunate it happens, theres not much we can do about it except, try not to do it ourselfs and name and shame someone who does it.

addyhoch10's picture
Activity Score 2592

ron jeremy on aotw? OMFG! OMFG!

IslandBoy's picture
Activity Score 17

Just hurry up and club it to death before it gets away.