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Tuna, 3

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Ogilvy, Singapore for Sea Shepherd, within the category: Public Interest, NGO.

Caption

When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what's left. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan
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Highest Rated

FrontierUK's picture

Any kind of succesful advertising for this campaign is welcome - we run marine conservation projects globally and over fishing of blue fin tuna is at the very top of pressing issues...

We welcome volunteers at our marine conservation projects in Fiji and Tanzania: http://www.frontier.ac.uk/Volunteer/Marine-Conservation.aspx

FrontierUK
Activity Score 2
Ron Burgundy's picture

nice visual shock

Ron Burgundy
Activity Score 1630
Art Director at Southern California
atb2005's picture

Looks unintentionally comic.

atb2005
Activity Score 13557
Ron Burgundy's picture

maybe needs blood

Ron Burgundy
Activity Score 1630
Art Director at Southern California
TommyO's picture

You always use blood in ads like this. It's refreshing to have one without it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

atb2005's picture

Sorry, I wasn't shocked, seeing this (you talk about visual shock).

atb2005
Activity Score 13557
Ron Burgundy's picture

Subjective, but it grabbed my attention

Ron Burgundy
Activity Score 1630
Art Director at Southern California
beewood's picture

needs more blood, maybe.

beewood
Activity Score 96
Art Director
luispiter's picture

good work... congratulation

luispiter
Activity Score 2756
comunication
copycopycopy's picture

like it. Simple, straight.....

copycopycopy
Activity Score 148
Copywriter
jackblack's picture

Let's lay off the panda as the symbol of animal welfare. Overused.

jackblack
Activity Score 2357
Art Director
Prof's picture

first time ever i dont like a OM singapore ad. the art is VERY unimpressive. and the message is first idea a best. "think panda" while wanting to talk about tuna? i am hugely disappointed.

Prof
Activity Score 1449
Copywriter |

Quite really.

nathalie d's picture

Don't worry you'll get over it.

It looks really horrible which is exactly how it should look.
Great job guys, congrats for the Cannes.

nathalie d
Activity Score 31
Art Director at Beirut
shortafella's picture

very good ad, but I don't see why you have 3 posters with the same thing (pandas)

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

thedesignaddict's picture

Provocative campaign. Nicely executed.

thedesignaddict
Activity Score 5403
Art Director at Freelance
shahidali's picture

I thought, the art director must be on leave. But then, saw two of them in the credentials.
The copy 'when you see tuna, think panda' must have some significance which is missing my radar.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

joelapompe's picture
joelapompe
Activity Score 3853
Boxey's picture
Boxey
Activity Score 8879
Melaleuca In-House
Allang's picture

I like this.

Allang
Activity Score 8
Glut's picture

shocking! Different approach on this subject

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dmslee's picture

human being pay lot of attention to panda, but not to tuna. Would it be nice to amend the headline as "When you see panda, thnk tuna."

dmslee
Activity Score 10
Hong Kong
kleenex's picture

awful.

kleenex
Activity Score 51078
Web Designer/Developer
Girlfireice's picture

"think panda". i like it

Girlfireice
Activity Score 254
Copywriter at Trainee
FrontierUK's picture

Any kind of succesful advertising for this campaign is welcome - we run marine conservation projects globally and over fishing of blue fin tuna is at the very top of pressing issues...

We welcome volunteers at our marine conservation projects in Fiji and Tanzania: http://www.frontier.ac.uk/Volunteer/Marine-Conservation.aspx

FrontierUK
Activity Score 2
JonnyyRamone's picture

Stronger one among the rest

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
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